Les Mills International
Les Mills International
Les Mills International

Futuristic Berlin gym introduces McFit's virtual 'Cyberobics' workouts

Fitness giant McFit has launched a new Cyberobics ‘concept store’ in Berlin, showcasing the company’s plans to roll out health clubs where “the real and virtual world melt through complete immersion.”

Called World of Cyberonics, the €10m (US$10.6m, £8.7m) venue is a showcase for McFit’s line of international virtual-only studios, which it is introducing across Europe.

The company’s in-house design team have visualised the space, which combines contemporary architecture with futuristic design. Split across two floors with a total area of 1,400sq m (15,000sq ft), the facility is envisioned as both a gym, information point and a new tourist attraction for Berlin.

The centre of the facility is one of Germany’s largest LED walls, which is higher than 2.8m (9.1ft) and as long as 20m (65.6ft). On this screen, celebrities such as Hollywood star Kate Hudson and ‘trainer to the stars’ David Kirsch deliver their own workouts against backdrops such as the Valley of Fire and Malibu Beach.

The concept store's general colour scheme, predominantly grey and white, contrasts with the bright colours used in the workout videos.

“The design of World of Cyberonics fuses organic and artificial angular shapes,” said McFit spokesperson Pierre Geisensetter. “The inspiration for the organic shapes actually came from the human body and the way its muscles are shaped – in round and flowing forms. Interestingly enough, if you zoom into the smallest single cells of the human body, you will find angular shapes there which are also represented in the design.

"These organic shapes are complemented by artificial and technical elements “reminiscent of a spaceship ready for take-off into the future.”

There are also 256 LED panels on the ceiling reacting to the content played on the wall. As old RGB monitors also use 256 colours, Geisensetter said, “the ceiling can be seen as the most basic of monitors, interacting with the most modern one, the LED wall, showing the connection between the past and the future.”

The multimedia elements also extend to the gym’s entrance lift, where a panoramic show with sweeping sound and light effects introduce visitors to the Cyberobics concept.

The food court is the only place where visitors can find organic and natural materials like moss and wood. This is intended to create a natural atmosphere that complements the natural and healthy meals served here.

"This space is designed to redefine fitness and catapult it into the future," said Geisensetter. "We take visitors on a journey where they forget and escape their everyday life. The aim is for them to focus entirely on themselves and their workouts, and this can only function in symbiosis with good design."

Cyberobics  McFit  Berlin  World of Cyberobics  design  architecture 
Related stories
17 Feb 2017

'Extraterrestrial design' and passion for running collide at Nike's futuristic pop-up gyms

15 Feb 2017

Ministry of Sound opens central London gym

10 Feb 2017

Should workplaces embrace biophilic gyms to boost employees' health and wellbeing?

Fitness giant McFit has launched a new Cyberobics ‘concept store’ in Berlin, showcasing the company’s plans to roll out health clubs where “the real and virtual world melt through complete immersion.” Called World of Cyberonics, the €10m (US$10.6m, £8.7m) venue is a showcase for McFit’s line of international virtual-only studios, which it is introducing across Europe. The company’s in-house design team have visualised the space, which combines contemporary architecture with
CLD,HAF,ARC,DES
The centre of the facility is one of Germany’s largest LED walls, which is higher than 2.8m / McFit
More news
News stories: 1 - 30 of 7654     
 
 
 
News stories: 1 - 30 of 7654     
 
 
 
company profile
Company profile: Gharieni Group GmbH
We strive for a seamless integration of functional equipment to create an unparalleled and memorable experience for clients.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Interview: Blurred lines
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

CopenHill urban ski centre
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

The book was published in 2019 by RIBA Publishing
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Smooth in-situ concrete dominates the building’s interior spaces including the foyer below
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

The design celebrates Lefay’s key signature elements: light, space, silence and nature
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

features
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
x
Sign up with CLAD for regular news updates
Les Mills International
Les Mills International