Gharieni GmbH
Gharieni GmbH
Gharieni GmbH

'Extraterrestrial design' and passion for running collide at Nike's futuristic pop-up gyms

With an ethereal, out-of-this-world design, stepping inside the main hub of the Nike+ Run Club takes you far away from the busy, chaotic streets of the city
– Tilman Thürmer, Coordination Asia founder

Chinese architecture and design studio Coordination Asia have completed a series of sci-fi tinged pop-up running hubs for sports giant Nike at Shanghai’s Times Square.

Created for the Nike+ Run Club – a community which brings people together to explore their cities through running – the hexagonal structures house treadmills in pod-like sections, intended to create a kaleidoscopic interior.

LED strips of light on the floor and ceiling build up to create a sense of momentum as runners prepare for their work out, “wrapping participants in a temple-like setting devoted to the running experience.”

Runners’ live performance statistics are displayed on colourful electronic screens both inside for them, and outside to draw attention from passers-by. Aside from running, Nike is using the hubs to host training professional sessions, equipment demonstrations and healthy living events.

The design team wanted to create “a full-fledged experience inside an extraterrestrial setting,” particularly during the colder months when pop-up gym services may be more appealing than a run outdoors.

The choice of location – outside department store Lane Crawford the square – is intended to maximise interest. Anyone can pre-register online to use the hubs, or sign in at the similarly-designed information hub nearby.

“When it comes to grabbing the attention of customers, nothing beats a shareable, livable, one-of-a-kind experience,” said the studio in a statement. “The need for a strong brand-customer connection has never been more prevalent, and what better way to connect than in-person?

“The hubs are a haven for those serious about running – from seasoned pros to beginners. We created a space where talk can become action and people can become athletes.”

Coordination Asia founder Tilman Thürmer added: “With an ethereal, out-of-this-world design, stepping inside the main hub of the Nike+ Run Club takes you far away from the busy, chaotic streets of the city.”

This is not the first time Nike has dipped its toes into the world of futuristic design to promote its products and services and inspire a more active lifestyle. Last year the company partnered with designers Bartle Bogle Hegarty Singapore to open a “reimagined running track” in the centre of Manila, where sprinters could race against their own avatars in a 200m venue shaped like a huge sole print.

It has also collaborated with artist Kaws to cover two of New York’s community basketball courts with his signature brightly-coloured murals.

Nike  Nike+ Run Club  architecture  design  running  Shanghai  Times Square 
Related stories
23 Nov 2016

Nike partners with artist Kaws to create bold and beautiful New York basketball courts

14 Sep 2016

Race your own avatar: Nike partners with BBH to create ‘reimagined running track’ in Manila

01 Feb 2016

Nike HQ expansion inspired by human movement and strength

07 Jan 2016

Nike to plough US$13.5m into Eugene 2021 venue

22 Oct 2015

Nike unveils self-lacing 'Back to the Future' trainers

29 Jun 2015

Roger Federer launches NikeCourt tennis project with pink courts

Chinese architecture and design studio Coordination Asia have completed a series of sci-fi tinged pop-up running hubs for sports giant Nike at Shanghai’s Times Square. Created for the Nike+ Run Club – a community which brings people together to explore their cities through running – the hexagonal structures house treadmills in pod-like sections, intended to create a kaleidoscopic interior. LED strips of light on the floor and ceiling build up
CLD,SAR,HAF,ARC,DES,SUP,TEC
LED strips of light on the floor and ceiling build up to create a sense of momentum as runners prepare for their work out / Coordination Asia
More news
News stories: 1 - 30 of 7628     
 
 
 
News stories: 1 - 30 of 7628     
 
 
 
company profile
Company profile: Robert D. Henry Architects + Interiors
Robert D Henry Architects (RDH-Architects) was founded in 1990 in New York City by Bob Henry, known as the “sensuous architect of serenity.”
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The views of the mountains take centre stage
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Smooth in-situ concrete dominates the building’s interior spaces including the foyer below
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

Polizzi worked closely with architect and designer Tommaso Ziffer on Hotel de la Ville in Rome
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

Former track and field athlete Phillip Mills is the founder and CEO of Les Mills
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

features
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
x
Sign up with CLAD for regular news updates
Gharieni GmbH
Gharieni GmbH