Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom. The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value". SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country. Last year, the company revealed separate
museums & heritage News
museums & heritage News
museums & heritage News
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia. Developed in partnership with a range of international brands, the destinations are set to feature more than 150 "innovative attractions". SEVEN has so far signed deals with Warner Bros., Discovery, Clip ‘n Climb and toy giants Mattel (for its Hot Wheels brand) and Hasbro (for its Transformers and Play-Doh
museums & heritage News
museums & heritage News
Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture
A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal. Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk. A world-class visitor and learning center, Salmon Eye aims to highlight the impact of aquaculture and its
museums & heritage News
museums & heritage News
Nohlab's 'Everything' installation among Noor Riyadh festival highlights
An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia. Created by design studio Nohlabs, the installation – called Everything – is true to its name and questions everything in existence by suggesting new possibilities for them. Offering visitors the opportunity to observe the elements that construct their everyday lives, the experience ascribes new meanings to things, providing a new way to grasp how the vast
museums & heritage News
museums & heritage News
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