Last word

Marianne Shillingford

Used cleverly, the right paint can encourage the users of our spaces to relax, socialise, be more active and sleep better, the creative director of Dulux tells Stu Robarts


Read on turning pages | Download PDF | sign up to CLAD

As the creative director for Dulux in the UK, Marianne Shillingford is an authority on the power of colour, but her focus is often on the way it can make us feel and behave as much as the aesthetic value of different colour schemes.

“A lot of our research is about creating palettes of colours and working with lighting designers, flooring designers and architects on paint design and product design to create palettes of colours that really enhance wellbeing,” she says.

“Wellbeing can be about having somewhere where you get a chance to be comfortable and de-stress – so those kinds of colours can be soft and soothing – but it can also be about colours that invite people to get together and chat, or about re-energising colours.”

Much of the work carried out by Shillingford and her team at Dulux involves designing palettes and recommending products for different sectors based on what the desired outcome is, rather than just the desired aesthetic.

She explains: “In the sports and fitness category, it’s key to have durable surfaces for heavy wear and a colour scheme that helps to enhance and promote energy levels in different workout spaces – to motivate and stimulate in the gym and to calm and relax in the yoga studio.

“In a hotel, the needs will be a little different, although durability will be key and the aesthetic will be working much harder to establish a unique look and feel, to stimulate appetite in the restaurant, relaxation in the lounge areas and restful sleep in bedrooms.”

Not only are colour palettes and paint properties chosen based on sectors, they are specifically created for them. “Each of our colour ranges has been designed with specific sectors in mind from education to leisure, with a richness of research that can positively affect how people feel and respond in a space,” she says. “This occupant-centred approach to designing colours and products gives professionals a hugely valuable tool in creating spaces that are much more than beautiful and practical.

“Our paints and coatings contain different technologies that suit the demands of specific projects and surfaces. They provide a range of sustainable solutions like super durability that increases the decorating lifecycle and saves costs on maintenance, high light reflectance that saves energy and enhances the appearance of space, and thermal properties that help to reduce heating costs.

“The technology involved in paint is extraordinary. It’s a smart product now.”

Gallery
Click on an image to open the image gallery
featured supplier
Featured Supplier: Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture.
company profile
Company profile: Painting With Light
Painting with Light is a team of professional lighting and multimedia experts who design and produce visual experiences that dazzle & shine.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The 5,000sq m spa is spread across four levels. The design and treatments fuse Eastern and Western influences
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

The SHL-designed Vendsyssel Theater in Denmark
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Equinox Hotel Hudson Yards is housed in 35 Hudson Yards, a tower building designed by SOM’s David Childs
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

BIG associate Jeremy Siegel is leading the BIG U project in New York
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

cladkit product news
Tom Dixon collaborates with Prolicht to launch CODE lighting range
The product has three LED light sources: Dot, Dash and Grid
Megan Whitby
British designer, Tom Dixon, and Austrian architectural lighting specialists, Prolicht, have collaborated to unveil a new lighting range. Called CODE, ...
Naval architect launches solar-powered floating pods
The Anthénea pod is a luxury floating suite that could be used as a spa or treatment suite
Lauren Heath-Jones
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for ...
BIG partners with Louis Poulsen for new lighting collection
The Keglen collection is made up of four different pendants
Lauren Heath-Jones
BIG Ideas, the technology arm of renowned architecture firm Bjarke Ingles Group (BIG), has partnered with Danish lighting manufacturer Louis ...
cladkit product news
1885 Lounge at St Mary's Stadium celebrates Southampton FC's history
Rainbow Design worked closely with KSS Architects to ensure the furniture matched the design vision
Lauren Heath-Jones
KSS Architects has partnered with Rainbow Design, a London-based furniture supplier, to create the 1885 Lounge at St Mary's Stadium, ...
XTU concept imagines life in the clouds
XTU's X Cloud concept is part of the Future and the Arts: AI, Robotic, Cities, Life - How Humanity Will Live Tomorrow exhibition at the Mori Art Museum in Tokyo
Lauren Heath-Jones
XTU Architects, a Paris-based architecture firm, has released images and renderings of X Cloud, a new concept that showcase a ...
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Megan Whitby
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded ...
cladkit product news
Metalline transforms London hotel with bespoke aluminium fins
The aluminium fins will form the façade of the upcoming Minories Hotel in Aldgate, London
Lauren Heath-Jones
Metalline, an architectural metalwork specialist based in the UK, has created a range of bespoke 3D twisted metal fins for ...
Barr + Wray to launch space saving hammam concept
Light shines through a striking central chandelier to create a feeling of movement
Katie Barnes
Smaller footprint. Maximum theatre. Those are the two main features of a new hammam concept being developed by wet spa ...
Daniel Svahn creates furniture collection using repurposed table tops
The Goodies But Oldies collection features three pieces made from repurposed MDF table tops
Lauren Heath-Jones
Daniel Svahn, a Stockholm-based furniture designer, has created a new range of sustainable furnishings, made from recycled MDF tabletops. Svahn, ...
x
Email this to a friend or colleague
I am happy for Leisure Media to contact me occasionally by email and understand that I can opt out at any time.
Last word: Marianne Shillingford
The research showing how the right paint colour can influence how people use leisure spaces @duluxuk @m_shillingford