CLAD concepts of the week: OMA reveal previously unseen fashion show concepts
A series of "never before released fashion collaborations" have been released this week by the New York office of Dutch architecture practice OMA.
The studio posted five concepts on their Instagram account – in the form of renderings and videos – to celebrate the recent New York Fashion Week. The ideas, some of which went on to be built, include spaces for the public to watch fashion shows and flagship stores for fashion brands.
Perhaps the most striking design is a sunken platform which descends vortex-like into the River Seine in Paris. Stepped concentric circles create a unique space for fashion events, with the audience depicted sitting on the steps while models walk around the rings.
The first project released was a conceptual retail layout imagining a store with a perimeter route and an open field of ultra-dense display elements that could be freely rearranged.
The second concept posted was the study model for a sculptural Omotesando flagship store in Tokyo. The concept became a reality when the store was built in 2013.
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