Luxury members’ club Tramp has expanded into the fitness, health and wellness sector with the launch of Tramp Health, a 16,000sq ft high-end fitness and longevity club in London’s Mayfair.

The new concept was created by Luca Maggiora, the entrepreneur who bought Tramp at the end of 2023 and represents a £10m investment.

The new fitness, health and wellness club is being promoted by the company as the antithesis of the legendary Tramp nightclub and members’ club in St James’s.

Maggiora says Tramp Health is a place where “meaningful mornings of clarity” complement “unforgettable nights”.

‘People want nights they remember – energy, friendship, music, the feeling of being alive together. They also want mornings that ground them – time to work on their body, their mind, their longevity, and to do it inside a community that understands them," he told C&TH.

The club is located adjacent to the new Rosewood hotel in the former US Embassy building on London's Grosvenor Square and combines fitness, recovery, diagnostics, aesthetics and hospitality.

Membership is open to existing Tramp members for £390 a month on top of £2,000 a year membership dues, with no joining fee.

Non-members are interviewed before being granted a membership and if successful, this will cost them £10,000 a year, with a £5,000 joining fee.

There will be a cap of 1,200 members.

Facilities include a 3,000sq ft gym equipped by Technogym, Eleiko, Panatta, Watson, Hammer Strength and Precor, a Pilates studio with 15 reformers and a dedicated personal training studio.

A hot yoga/Pilates studio and a mindfulness space complete the mix. This will accommodate things such as sound healing, breathwork and meditation.

Recovery and spa offerings include a 15-person steamroom, cold plunges, a 20-person sauna and hyperbaric oxygen therapy.

Also on offer are four treatment rooms for physiotherapy, TCM and aesthetic services as well as red light therapy and mobility and stretching areas.

The medical and longevity services at Tramp Health will be overseen by Dr Mark Mikhail and include blood testing and ‘concierge-style’ health programmes, while nutritional therapist Eve Kalinik is curating and designing the food offering.

Beauty treatments will be delivered by skincare specialist Libi Roos.

The street-facing Tramp Health Wellness Café and Terrace opened in April, offering indoor and outdoor spaces and a menu created by Kalinik and head chef Marco Sanna. This features things such as smoothies, light brunch plates and kefir bowls, with functional ingredients such as collagen, creatine, MCT and lion’s mane on offer.

The high-end interiors were envisioned by Tomèf Design, and centre around a bronze “Tree of Life” sculpture, with circadian lighting to reinforce the club’s longevity-focus.

The leap from nightclub to wellness is part of a growing trend which sees consumers increasingly more interested in investing in their wellbeing than unhealthy leisure-time choices and HCM has reported recently on a number of nightclubs being relaunched as health clubs.

In addition, private members’ clubs are expanding into wellness, reflecting rising consumer demand for integrated offerings that combine social connection, fitness, recovery and preventive health, with Six Senses Place, Surrenne, Lanserhof at The Arts Club, Bodyism and Grey Wolfe being recent examples.