Kerzner to boost wellness portfolio with new SIRO and One&Only destinations in 2025
by Megan Whitby | 02 Oct 2024
Kerzner is preparing to introduce new destinations under its fitness-focused brand SIRO and its signature wellness retreat brand One&Only Resorts next year
Kerzner's second SIRO destination will launch in Montenegro in Q2 of 2025, following the opening of the brand's Dubai flagship earlier this year
One&Only is also set to debut in the US in 2025 with an all-season alpine retreat in Montana's striking mountain town of Big Sky with architecture by Olson Kundig
Called One&Only Moonlight Basin, the resort will feature a luxury spa inspired by Montana's rugged wilderness
Resort developer and operator Kerzner International has announced plans to expand its portfolio of luxury hotels and residences with two new fitness-centric wellness destinations in 2025.
The first, SIRO Boka Place, will be operated under the group’s fitness-focused hospitality lifestyle brand SIRO which invites guests to live at their fullest potential through a specialised blend of hospitality, fitness and wellness.
With a flagship property in Dubai, the brand's philosophy has been built around five biohacking pillars – fitness, nutrition, sleep, recovery and mindfulness – with tech integrations built in.
Health and wellbeing are a part of every step of the customer journey which includes access to extensive fitness and recovery facilities, nutritious F&B options and sanctuary-like guestrooms designed to promote restful recovery and sleep.
Scheduled to open in Q2 2025, SIRO Boka Place will be situated in Tivat on Montenegro's west coast, with views of the Bay of Kotor. Kerzner envisions that the property will offer a fusion of urban living and nature-inspired fitness adventures.
SIRO is already on track for a big year in 2025 after Kerzner announced plans to take SIRO to Mexico and Saudi Arabia as part of its goal to open 100 locations.
Check out our first-person review of the flagship SIRO property and hear from the wellness leadership team in a recent edition of Spa Business.
One&Only goes stateside
Kerzner's premium hotel brand, One&Only Resorts, is also expanding in 2025 with the opening of its first US property, One&Only Moonlight Basin, in Montana.
Designed by architect Olson Kundig, the year-round alpine retreat will span 8,100 acres in the mountain town of Big Sky, overlooked by the imposing Madison Range.
Wellness will be at the heart of the 92-key resort’s offerings, featuring an alpine spa sanctuary with treatments inspired by the surrounding wilderness.
In addition to operating its own One&Only Spas, the brand also works with external luxury spa operators, including Chenot and Guerlain, to run its wellness facilities.
Guests will be encouraged to continue embracing wellness beyond the spa through various seasonal activities that promote an active lifestyle while exploring the area’s natural beauty.
The destination, designed for adventure-seekers, will offer horse riding, hiking, mountain biking and kayaking in the summer, as well as skiing and snowboarding in the winter, complete with ski-in, ski-out access.
Additional amenities will include a resort observatory, a forest-to-plate dining concept, a hidden moonshine whiskey shack nestled in the woods and a private lakeside beach.
About One&OnlyOne&Only operates a collection of 14 resorts designed in harmony with nature and immersed in local culture. Its destinations can be found across the world, ranging from the Maldives and Dubai to Australia and Rwanda.
One&Only Private Homes are also currently available to purchase in five locations, including Mauritius, Mexico, Montenegro, Greece and Dubai.
Kerzner International SIRO One&Only Chenot Guerlain
Credit: Kerzner International
A rendering of SIRO Boka Place – a property slated to open in Q2 2025 Credit: Kerzner International
18 Jun 2024
One&Only’s new oceanfront spa in Greece offers treatments inspired by Greek mythology and Ayurveda
05 Mar 2024
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
26 Feb 2024
Kerzner’s first Siro fitness and recovery hotel now open in Dubai
19 Jan 2024
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
FEATURE: Wellness – Full recovery
Resort developer and operator Kerzner International has announced plans to expand its portfolio of luxury hotels and residences with two new fitness-centric wellness destinations in 2025. The first, SIRO Boka Place, will be operated under the group’s fitness-focused hospitality lifestyle brand SIRO which invites guests to live at their fullest potential through a specialised blend of hospitality, fitness and wellness. With a flagship property in Dubai, the brand's philosophy has
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