Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower'

The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars.

The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US.

Hard Rock International CEO James F. Allen has assembled a large design team – including Klai Juba Wald Architects, Rockwell Group, EDSA, Wilson Associates, Wimberly Interiors, Cleo Design and Laurence Lee Associates – to work on different elements of the project, described as “one of the world’s most elaborate casino complexes.”

The site’s hotel will be expanded to include 806 additional guestrooms and suites, with 638 in the guitar tower, bringing the total number to 1,300.

At the base of the new tower will be an elaborate 10-acre pool complex, with private villas surrounded entirely by water and waterfalls.

Other additions to the resort include around 60,000sq ft 5,574sq m) of new retail and restaurant space, a new business centre and a 41,000sq ft (3,809sq m) spa. The existing casino will also be doubled in size and the Hard Rock Live theatre and television studio will be redesigned and rebuilt at a cost of US$100m (€86m, £76m) by Montreal-based Sceno Plus, enhancing its capacity to 7,000.

The entirety of the work is expected to be completed by mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.

“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” said Seminole Tribe chair Marcellus Osceola Jr. “Our guitar tower will attract global attention.”

Hard Rock  Fort Lauderdale  Klai Juba Wald Architects  Rockwell Group  EDSA  Wilson Associates  Wimberly Interiors  Seminole Hard Rock Hotel & Casino 
Related stories

Hard Rock returns to its roots with plans for London hotel

Hard Rock unveils vision for hotel at Berlin's Checkpoint Charlie

The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars. The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US. Hard Rock International CEO James F. Allen has assembled a large design team – including Klai
CLD,SAB,HHR,HOT,ARC,DES
The resort will feature a 450ft high tower shaped like back-to-back guitars / Hard Rock International
More news
News stories: 1 - 30 of 7475     
 
 
 
News stories: 1 - 30 of 7475     
 
 
 
company profile
Company profile: Gharieni Group GmbH
We strive for a seamless integration of functional equipment to create an unparalleled and memorable experience for clients.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

features
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

cladkit product news
Canteen collection combines nostalgia with modern aesthetics
The Canteen collection was inspired by post-war British design techniques
Lauren Heath-Jones
Very Good & Proper (VG&P), a British furniture brand, has curated a new dining collection that combines traditional woodworking techniques ...
BIG partners with Louis Poulsen for new lighting collection
The Keglen collection is made up of four different pendants
Lauren Heath-Jones
BIG Ideas, the technology arm of renowned architecture firm Bjarke Ingles Group (BIG), has partnered with Danish lighting manufacturer Louis ...
Metalline transforms London hotel with bespoke aluminium fins
The aluminium fins will form the façade of the upcoming Minories Hotel in Aldgate, London
Lauren Heath-Jones
Metalline, an architectural metalwork specialist based in the UK, has created a range of bespoke 3D twisted metal fins for ...
cladkit product news
Naval architect launches solar-powered floating pods
The Anthénea pod is a luxury floating suite that could be used as a spa or treatment suite
Lauren Heath-Jones
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for ...
XTU concept imagines life in the clouds
XTU's X Cloud concept is part of the Future and the Arts: AI, Robotic, Cities, Life - How Humanity Will Live Tomorrow exhibition at the Mori Art Museum in Tokyo
Lauren Heath-Jones
XTU Architects, a Paris-based architecture firm, has released images and renderings of X Cloud, a new concept that showcase a ...
Space Popular creates video installation for the Gwangmyeongmun Gate in South Korea
Gate of Bright Lights was designed to show visitors how screens and digital interfaces have replaced physical objects the gateway between us and the rest of the world.
Lauren Heath-Jones
Multidisciplinary design firm Space Popular has created a video installation for the Gwangmyeongmun Gate at the Deoksugung Palace in Seoul, ...
cladkit product news
John Pomp Studios expands Tidal collection
The Eclipse Pendant light was inspired by the lunar eclipse
Lauren Heath-Jones
John Pomp Studios, a design practice based in Philadelphia in the US, has expanded its Tidal collection to include five ...
Tino Seubert x Theodora Alfredsdottir lighting collection inspired by mid-century furniture making traditions
The Corrugation Lights were inspired by midcentury and post-war furniture making techniques
London-based designers Tino Seubert and Theodora Alfredsdottir have teamed up to create Corrugation Lights, a lighting collection inspired by midcentury ...
Daniel Svahn creates furniture collection using repurposed table tops
The Goodies But Oldies collection features three pieces made from repurposed MDF table tops
Lauren Heath-Jones
Daniel Svahn, a Stockholm-based furniture designer, has created a new range of sustainable furnishings, made from recycled MDF tabletops. Svahn, ...
x
Sign up with CLAD for regular news updates