Hard Rock returns to its roots with plans for London hotel
Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.
The 900-room hotel is a conversion of the existing Cumberland Hotel, and is scheduled for completion in 2018. It will include the brand’s Rock Spa, which features a concept based around signature music-infused spa treatments, Rhythm and Motion, that utilise amplified vibrations, pressures and patterns.
Architects and contractors for the project have not yet been decided.
Located near the original Hard Rock Cafe, the music-inspired hotel will also include a vast lobby with live music, an on-site Hard Rock Cafe, a Rock Shop and a speakeasy. It will feature curated memorabilia displays as well as a memorabilia vault within, housing some of the brand’s 80,000 historical pieces.
The spa will feature the Rhythm and Motion programme, in which bass vibrations ripple through the massage table and treble beats come from above, allowing therapists to synchronise their movements with a curated playlist.
“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London, to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” said Hamish Dodds, CEO at Hard Rock International.
“We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary music city that brought the greatest styles of rock to the world stage.”
Hard Rock has more than ten hotel projects in the works, including locations in New York, Atlanta and Berlin’s Checkpoint Charlie.
Hard Rock Hotels London spaHard Rock unveils vision for hotel at Berlin's Checkpoint Charlie
Hard Rock’s music-infused spa treatments coming to Atlanta
Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music
Hard Rock expands into China with two sites


Lagula Arquitectes designs new wellness centre for PGA Catalunya golf resort in Spain

Vietnam: Noor Design completes Adrian Zecha's first Azerai beach resort

Christian Lachel appointed chief creative officer at BRC Imagination Arts

Work completed on iconic M+ museum designed by Herzog & de Meuron’s in Hong Kong

Alta Capital Real Estate launches new fund targeting hospitality developments focused on sustainability and wellness

Langham to open beachfront hotel and TCM spa inside Chad Oppenheim's glimmering crystalline towers

Sordo Madaleno and Alejandro Escudero create Sha Wellness Clinic and residences in Mexico

'Oscars Museum' to host programme of virtual events ahead of September 2021 opening

Kerzner unveils new fitness-focused hospitality brand dedicated to health and wellbeing

Design Museum Everywhere launches diversity training programme

Snøhetta reveals reinvented Kon-Tiki Museum – due to open in 2025

Bjarke Ingels-designed Oakland baseball stadium a step closer

London's Battersea Power Station prepares for major launch

Weiss/Manfredi and Reed Hilderbrand reveal US$250m redevelopment for Longwood Gardens, Philadelphia

Baca Architects submits scheme for floating eco-wellness resort

MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London

Coventry's former IKEA building slated to become arts and cultural centre of international importance

World's first entirely wooden stadium approved for use by EFL

Reiulf Ramstad Arkitekter and ASP Architecture create hidden nature retreat inspired by hygge and Nordic hospitality

Zaha Hadid’s Opus building houses spa designed by The Wellness

Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart

BRC selected to design new World Food Center – will explore sustainability and global food supply

Ritz-Carlton Reserve opens with luxury spa at Japanese alpine ski resort

Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval

Work starts on US$898m e-sports arena in Shanghai

Gyms added to the mix for new super-luxe retail roll-out

OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park

Ole Scheeren and Shigeru Ban team up to design art and cultural destination in Hangzhou

FIFA files criminal complaint over funding of €459m world football museum
