Hard Rock returns to its roots with plans for London hotel

by Jane Kitchen | 21 Jun 2016

Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.

The 900-room hotel is a conversion of the existing Cumberland Hotel, and is scheduled for completion in 2018. It will include the brand’s Rock Spa, which features a concept based around signature music-infused spa treatments, Rhythm and Motion, that utilise amplified vibrations, pressures and patterns.

Architects and contractors for the project have not yet been decided.

Located near the original Hard Rock Cafe, the music-inspired hotel will also include a vast lobby with live music, an on-site Hard Rock Cafe, a Rock Shop and a speakeasy. It will feature curated memorabilia displays as well as a memorabilia vault within, housing some of the brand’s 80,000 historical pieces.

The spa will feature the Rhythm and Motion programme, in which bass vibrations ripple through the massage table and treble beats come from above, allowing therapists to synchronise their movements with a curated playlist.

“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London, to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” said Hamish Dodds, CEO at Hard Rock International.

“We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary music city that brought the greatest styles of rock to the world stage.”

Hard Rock has more than ten hotel projects in the works, including locations in New York, Atlanta and Berlin’s Checkpoint Charlie.

Hard Rock Hotels  London  spa  
Related stories
24 Dec 2015

Hard Rock unveils vision for hotel at Berlin's Checkpoint Charlie

10 Nov 2015

Hard Rock’s music-infused spa treatments coming to Atlanta

06 Jun 2014

Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music

17 Sep 2012

Hard Rock expands into China with two sites

Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane. The 900-room hotel is a conversion of the existing Cumberland Hotel, and is scheduled for completion in 2018. It will include the brand’s Rock Spa, which features a concept based around signature music-infused spa treatments,
CLD,SAB,HHR,HOT,RST
The 900-room hotel is a conversion of the existing Cumberland Hotel, and is scheduled for completion in 2018
More news
News stories: 1 - 30 of 7590     
 
 
 
News stories: 1 - 30 of 7590     
 
 
 
company profile
Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
CopenHill urban ski centre
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

A ‘glass waterfall’ houses a vertical circulation core and lifts
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

features
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

Hospitality: High standards
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

Profile: Daan Roosegaarde
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
cladkit product news
Painting with Light pushes boundaries to create unforgettable visual concepts
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Megan Whitby
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Megan Whitby
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
x
Sign up with CLAD for regular news updates