Hard Rock expands into China with two sites

by Kath Hudson | 17 Sep 2012

Hard Rock International has announced its first two sites in China, in collaboration with Mission Hills Group, which is the driving force behind the country's fledgling leisure industry, with its "golf and more" leisure concept.

Targeted to open in 2015, the two hotels will be in Shenzhen and Haikou. The Hard Rock Hotel Shenzhen will feaure a Body Rock fitness centre, signature restaurants, entertainment lounge, recording studio, nightclub and a top floor comprised of luxurious suites.

Hard Rock Hotel Haikou will be located in the carbon friendly town centre development on the tropical Hainan Island, complementing the golf, shopping, dining and entertainment elements.

"The expansion of Hard Rock into China is a momentous event", said Hamish Dodds, president and CEO of Hard Rock International. "We couldn't ask for a better partner than Mission Hills and are excited to share Hard Rock Hotel's unique and stylish attitude with a Chinese population thirsting for new entertainment experiences."

Hard Rock International has announced its first two sites in China, in collaboration with Mission Hills Group, which is the driving force behind the country's fledgling leisure industry, with its "golf and more" leisure concept. Targeted to open in 2015, the two hotels will be in Shenzhen and Haikou. The Hard Rock Hotel Shenzhen will feaure a Body Rock fitness centre, signature restaurants, entertainment lounge, recording studio, nightclub and a
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company profile
Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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