Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower'

The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars.

The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US.

Hard Rock International CEO James F. Allen has assembled a large design team – including Klai Juba Wald Architects, Rockwell Group, EDSA, Wilson Associates, Wimberly Interiors, Cleo Design and Laurence Lee Associates – to work on different elements of the project, described as “one of the world’s most elaborate casino complexes.”

The site’s hotel will be expanded to include 806 additional guestrooms and suites, with 638 in the guitar tower, bringing the total number to 1,300.

At the base of the new tower will be an elaborate 10-acre pool complex, with private villas surrounded entirely by water and waterfalls.

Other additions to the resort include around 60,000sq ft 5,574sq m) of new retail and restaurant space, a new business centre and a 41,000sq ft (3,809sq m) spa. The existing casino will also be doubled in size and the Hard Rock Live theatre and television studio will be redesigned and rebuilt at a cost of US$100m (€86m, £76m) by Montreal-based Sceno Plus, enhancing its capacity to 7,000.

The entirety of the work is expected to be completed by mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.

“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” said Seminole Tribe chair Marcellus Osceola Jr. “Our guitar tower will attract global attention.”

Hard Rock  Fort Lauderdale  Klai Juba Wald Architects  Rockwell Group  EDSA  Wilson Associates  Wimberly Interiors  Seminole Hard Rock Hotel & Casino 
Related stories

Hard Rock returns to its roots with plans for London hotel

Hard Rock unveils vision for hotel at Berlin's Checkpoint Charlie

The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars. The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US. Hard Rock International CEO James F. Allen has assembled a large design team – including Klai
CLD,SAB,HHR,HOT,ARC,DES
The resort will feature a 450ft high tower shaped like back-to-back guitars / Hard Rock International
More news
News stories: 1 - 30 of 7510     
 
 
 
News stories: 1 - 30 of 7510     
 
 
 
company profile
Company profile: SPARCSTUDIO
Sparcstudio offers a bespoke and comprehensive design service with real attention to detail. Logical and inspiring space planning forms the bedrock of all Sparcstudio projects.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Profile: Daan Roosegaarde
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

features
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

cladkit product news
Daniel Svahn creates furniture collection using repurposed table tops
The Goodies But Oldies collection features three pieces made from repurposed MDF table tops
Lauren Heath-Jones
Daniel Svahn, a Stockholm-based furniture designer, has created a new range of sustainable furnishings, made from recycled MDF tabletops. Svahn, ...
XTU concept imagines life in the clouds
XTU's X Cloud concept is part of the Future and the Arts: AI, Robotic, Cities, Life - How Humanity Will Live Tomorrow exhibition at the Mori Art Museum in Tokyo
Lauren Heath-Jones
XTU Architects, a Paris-based architecture firm, has released images and renderings of X Cloud, a new concept that showcase a ...
Metalline transforms London hotel with bespoke aluminium fins
The aluminium fins will form the façade of the upcoming Minories Hotel in Aldgate, London
Lauren Heath-Jones
Metalline, an architectural metalwork specialist based in the UK, has created a range of bespoke 3D twisted metal fins for ...
cladkit product news
Naval architect launches solar-powered floating pods
The Anthénea pod is a luxury floating suite that could be used as a spa or treatment suite
Lauren Heath-Jones
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for ...
BIG partners with Louis Poulsen for new lighting collection
The Keglen collection is made up of four different pendants
Lauren Heath-Jones
BIG Ideas, the technology arm of renowned architecture firm Bjarke Ingles Group (BIG), has partnered with Danish lighting manufacturer Louis ...
Tom Dixon collaborates with Prolicht to launch CODE lighting range
The product has three LED light sources: Dot, Dash and Grid
Megan Whitby
British designer, Tom Dixon, and Austrian architectural lighting specialists, Prolicht, have collaborated to unveil a new lighting range. Called CODE, ...
cladkit product news
1885 Lounge at St Mary's Stadium celebrates Southampton FC's history
Rainbow Design worked closely with KSS Architects to ensure the furniture matched the design vision
Lauren Heath-Jones
KSS Architects has partnered with Rainbow Design, a London-based furniture supplier, to create the 1885 Lounge at St Mary's Stadium, ...
Canteen collection combines nostalgia with modern aesthetics
The Canteen collection was inspired by post-war British design techniques
Lauren Heath-Jones
Very Good & Proper (VG&P), a British furniture brand, has curated a new dining collection that combines traditional woodworking techniques ...
Barr + Wray to launch space saving hammam concept
Light shines through a striking central chandelier to create a feeling of movement
Katie Barnes
Smaller footprint. Maximum theatre. Those are the two main features of a new hammam concept being developed by wet spa ...
x
Sign up with CLAD for regular news updates