Piero Ferrari opens Ferrari Land at official inauguration ceremony

Piero Ferrari officially opened Ferrari Land today at an inauguration attended by international press, special guests and friends of the motor racing brand.

The €100m (US$106m, £85m) theme park is a second gate for PortAventura, part of the Spanish destination resort's €400m (US$426m, £342m) expansion strategy, which hopes to help boost annual visitor attendance to the 5 million mark.

"Ferrari Land is a place where everyone can come, not just Ferrari fans and enthusiasts, but the whole family can come and learn about the story of the Prancing Horse and have fun," said Ferrari, who is the son of the brand's eponymous founder, Enzo.

"I'm happy visitors will get the Ferrari experience, and that means speed, innovation and above all, emotion," he said. "It's our main objective to let people know that everything we do, we do with passion."

Ferrari Land boasts Europe's tallest and fastest rollercoaster. Named Red Force, the vertical launch coaster reaches 112 metres (367ft) into the sky accelerating from 0mph to 112mph (180kph) in just 5 seconds.

The Ferrari-branded park is PortAventura's third theme park at its location near Barcelona, Spain. It currently attracts 55 per cent international tourists, many from France and the UK, and it's hoped Ferrari Land will help draw more visitors from elsewhere in Europe, like Italy, Belgium and Holland, as well as non-European markets.

"We want Ferrari Land to capture the true spirit of Ferrari and the lifestyle that Enzo Ferrari created," said Fernando Aldecoa, PortAventura's CEO. "We worked with 50 global companies to build this park in just over two years. It's a unique park that will amaze and stun families as well as lovers of motorsports."

Ten other attractions occupy the 70,000sq m (750,000sq ft) zone, including twin drop towers and the 500-metre (1,640ft) Maranello Grand Race, which simulates the experience of racing a Ferrari 488 Spyder.

Inside the Ferrari Experience, shaped like the iconic race car and in the same trademark red that characterises the brand, is the Flying Dreams immersive theatre, and Racing Legends, a simulator experience in which guests must navigate the streets of Rome, or the world's most famous circuits.

There are also interactive experiences that explain the history and spirit of the brand.

Following the Italian theme, there is a traditional trattoria and ice cream parlour, as well as a pit stop-themed fast food restaurant and Ferrari retail store. The park will offer daily shows and street entertainment.

ferrari land  ferrari  portaventura  barcelona  spain  theme park  roller coaster 
Related stories

Ferrari Land entering testing phase ahead of April launch

PortAventura's Ferrari Land sets official opening date

Ferrari Land hits halfway point as Portaventura gears up for 2017 opening

Ferrari Land: New details revealed for upcoming park and 112mph vertical coaster

PortAventura breaks ground on Europe's first Ferrari Land

PortAventura adds luxury option to accommodation offering

Cirque du Soleil and PortAventura foresee lasting relationship

PortAventura expands water park with Europe's highest free fall slide

FEATURE: Theme Parks – Kooza Came to Town

Piero Ferrari officially opened Ferrari Land today at an inauguration attended by international press, special guests and friends of the motor racing brand. The €100m (US$106m, £85m) theme park is a second gate for PortAventura, part of the Spanish destination resort's €400m (US$426m, £342m) expansion strategy, which hopes to help boost annual visitor attendance to the 5 million mark. "Ferrari Land is a place where everyone can come, not just
Ferrari Land opens at PortAventura, near Barcelona in Spain
More news
News stories: 1 - 30 of 7510     
News stories: 1 - 30 of 7510     
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The architecture features clean lines and a diamond shape designed to represent the Dolomite mountains
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

SHL managing director Sanne Wall-Gremstrup (right) and Perkins+Will CEO Phil Harrison
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

cladkit product news
XTU concept imagines life in the clouds
XTU's X Cloud concept is part of the Future and the Arts: AI, Robotic, Cities, Life - How Humanity Will Live Tomorrow exhibition at the Mori Art Museum in Tokyo
Lauren Heath-Jones
XTU Architects, a Paris-based architecture firm, has released images and renderings of X Cloud, a new concept that showcase a ...
Tom Dixon collaborates with Prolicht to launch CODE lighting range
The product has three LED light sources: Dot, Dash and Grid
Megan Whitby
British designer, Tom Dixon, and Austrian architectural lighting specialists, Prolicht, have collaborated to unveil a new lighting range. Called CODE, ...
1885 Lounge at St Mary's Stadium celebrates Southampton FC's history
Rainbow Design worked closely with KSS Architects to ensure the furniture matched the design vision
Lauren Heath-Jones
KSS Architects has partnered with Rainbow Design, a London-based furniture supplier, to create the 1885 Lounge at St Mary's Stadium, ...
cladkit product news
Metalline transforms London hotel with bespoke aluminium fins
The aluminium fins will form the façade of the upcoming Minories Hotel in Aldgate, London
Lauren Heath-Jones
Metalline, an architectural metalwork specialist based in the UK, has created a range of bespoke 3D twisted metal fins for ...
Daniel Svahn creates furniture collection using repurposed table tops
The Goodies But Oldies collection features three pieces made from repurposed MDF table tops
Lauren Heath-Jones
Daniel Svahn, a Stockholm-based furniture designer, has created a new range of sustainable furnishings, made from recycled MDF tabletops. Svahn, ...
Canteen collection combines nostalgia with modern aesthetics
The Canteen collection was inspired by post-war British design techniques
Lauren Heath-Jones
Very Good & Proper (VG&P), a British furniture brand, has curated a new dining collection that combines traditional woodworking techniques ...
cladkit product news
Barr + Wray to launch space saving hammam concept
Light shines through a striking central chandelier to create a feeling of movement
Katie Barnes
Smaller footprint. Maximum theatre. Those are the two main features of a new hammam concept being developed by wet spa ...
BIG partners with Louis Poulsen for new lighting collection
The Keglen collection is made up of four different pendants
Lauren Heath-Jones
BIG Ideas, the technology arm of renowned architecture firm Bjarke Ingles Group (BIG), has partnered with Danish lighting manufacturer Louis ...
Naval architect launches solar-powered floating pods
The Anthénea pod is a luxury floating suite that could be used as a spa or treatment suite
Lauren Heath-Jones
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for ...
Sign up with CLAD for regular news updates