Viking theme park takes Norse mythology into virtual reality

A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.

Blending traditional rides and attractions with augmented reality, The Legendary World of Norse Mythology: Yggdrasil will make its public debut in 2019.

The attraction will offer VR dark rides, equipping the visitors with laser swords to fight giants and dragons, while virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world.

There will also be augmented reality ‘quest’ rooms, which will allow groups to solve a puzzle within a themed room filled with props. In addition to the virtual reality component, an outdoor Viking fortress will also be developed, while traditional Viking longhouses will be available for rental as accommodation.

Speaking to Fortune, Peter Franklin Wurtz, co-founder of the startup, said the concept was inspired by disappointment visitors had at a Viking exhibition in London, with complaints that the exhibit didn’t offer the mythology they were hoping for. Wurtz and co-founder Patrick Mønsted Bendix both have a professional background consulting within the film, event and entertainment industries, and want to use those skills to create what wasn’t previously on offer.

“We think that the best way to capture the look and feel of the Vikings legends, myths, and sagas is to make it virtually real using CGI, 3D domes, VR, and AR,” said Wurtz. “Since mythology is a magical and very fantasy-like world to many people, we will give the audience an immersive experience of this imaginative world of gods, dwarfs, dragons, elves, and giants.

“VR and AR saves us time because none of our employees have to dress up like dwarves, elves, or Vikings and we don’t have to run a live show, which likely wouldn’t be nearly as good as what could be done through this technology,” he continued. “Over the next two to three years we see a paradigm shift with VR technology where it will reach the economies of scale.”

The attraction is hoping to attract half-a-million visitors in its first year, drawing more than a million guests after that.

Related stories
17 Sep 2015

Sleepy Hollow is first VR experience to claim Emmy award

25 Aug 2015

Otoy showcases exciting new VR technologies at Siggraph

13 Aug 2015

VR feature film lets you choose your own adventure

30 Jul 2015

Siggraph 2015 to host VR Village exploring emerging technologies

22 Jul 2015

French museum launches VR surfing experience

A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform. Blending traditional rides and attractions with augmented reality, The Legendary World of Norse Mythology: Yggdrasil will make its public debut in 2019. The attraction will offer VR dark rides, equipping the visitors with laser swords to fight giants and dragons, while virtual reality conquest rooms equipped with
TAW,VAT,TEC
Virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world
More news
News stories: 1 - 30 of 8036     
 
 
 
News stories: 1 - 30 of 8036     
 
 
 
company profile
Company profile: Global Project & Spa Advisory
We focus as much on profitability as we do on customer experience, in the definition of global wellness services. Daily wellness is a trend we support. We define personalised services, integrating health prevention and all experiences that enhance the sustainability of one’s wellbeing.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Interview: Alfred Waugh
"In Indigenous culture, it’s more important to understand where you come from than what you do for a living"

The Vancouver Art Gallery architect tells us about his mission to bring together Western knowledge and Indigenous ways of knowing

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
The project reimagines neglected land as a new green urban district
"Culture is the beating heart of this project"

Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres

cladkit product news
Lucas Zito aims to show 3D printed lamps can be timeless design objects
Lucas Zito’s practice specialises in the design of lights through 3D printing
Magali Robathan
A collection of lighting from Paris-based designer Lucas Zito aims to reframe the idea of 3D printed objects as cheap ...
Heatherwick Studio and lighting brand Tala collaborate to create sleep light called Wake
Wake is crafted from hand-spun ceramic and pressed glass, behind which a gentle light emanates to improve sleep routines and wellbeing
Helen Andrews
Design firm Heatherwick Studio and British lighting brand Tala have teamed up to create a sleep light called Wake. The ...
TouchWood Play designs new kids’ club for Dubai’s Zuhha Island
The new club aims to connect children with nature
Magali Robathan
Bespoke play environment design and manufacturer TouchWood Play has announced that it is responsible for the creation of a new Kids’ ...
cladkit product news
LivinGlobe introduces redesigned adaptable Vidarium
LivinGlobe can install ultra short throw projections or premium LED panels, as well as the surround sound system and video server
Helen Andrews
Founded more than 10 years ago, LivinGlobe was one of the first companies in the immersive wellness space with its ...
Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
Megan Whitby
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a ...
OpenSeed launches private multisensory Iris Meditation Pod
The Iris Pod features vibro-acoustic technology, aromatherapy, light therapy, music, guided meditations and soundscapes
Helen Andrews
OpenSeed has launched its multisensory Iris Meditation Pod, designed in collaboration with Fuseproject – a design and innovation company founded ...
cladkit product news
Effe introduces sauna and hammam collection Baluar by Patricia Urquiola
The system uses heat-treated lime wood cladding, available in either a dark or light tone
Helen Andrews
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed by architect and designer Patricia ...
Porada launch retro-inspired coffee table
Porada's new Enook Brillo coffee table
Magali Robathan
Maurizio Marconato and Terry Zappa have created the Enook Brillo coffee table for Italian design studio Porada – a retro-inspired design ...
New Balera collection embeds lighting in 
tiled feature walls
Studiotamat has teamed up with Ariana de Luca to create the Balera range
Magali Robathan
The new Balera Collection sees design studio Studiotamat team up with ceramic artist Arianna De Luca and lighting designer Ninefifty ...
x
Sign up with CLAD for regular news updates