Technogym
Technogym
Technogym

Viking theme park takes Norse mythology into virtual reality

A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.

Blending traditional rides and attractions with augmented reality, The Legendary World of Norse Mythology: Yggdrasil will make its public debut in 2019.

The attraction will offer VR dark rides, equipping the visitors with laser swords to fight giants and dragons, while virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world.

There will also be augmented reality ‘quest’ rooms, which will allow groups to solve a puzzle within a themed room filled with props. In addition to the virtual reality component, an outdoor Viking fortress will also be developed, while traditional Viking longhouses will be available for rental as accommodation.

Speaking to Fortune, Peter Franklin Wurtz, co-founder of the startup, said the concept was inspired by disappointment visitors had at a Viking exhibition in London, with complaints that the exhibit didn’t offer the mythology they were hoping for. Wurtz and co-founder Patrick Mønsted Bendix both have a professional background consulting within the film, event and entertainment industries, and want to use those skills to create what wasn’t previously on offer.

“We think that the best way to capture the look and feel of the Vikings legends, myths, and sagas is to make it virtually real using CGI, 3D domes, VR, and AR,” said Wurtz. “Since mythology is a magical and very fantasy-like world to many people, we will give the audience an immersive experience of this imaginative world of gods, dwarfs, dragons, elves, and giants.

“VR and AR saves us time because none of our employees have to dress up like dwarves, elves, or Vikings and we don’t have to run a live show, which likely wouldn’t be nearly as good as what could be done through this technology,” he continued. “Over the next two to three years we see a paradigm shift with VR technology where it will reach the economies of scale.”

The attraction is hoping to attract half-a-million visitors in its first year, drawing more than a million guests after that.

Related stories
17 Sep 2015

Sleepy Hollow is first VR experience to claim Emmy award

25 Aug 2015

Otoy showcases exciting new VR technologies at Siggraph

13 Aug 2015

VR feature film lets you choose your own adventure

30 Jul 2015

Siggraph 2015 to host VR Village exploring emerging technologies

22 Jul 2015

French museum launches VR surfing experience

A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform. Blending traditional rides and attractions with augmented reality, The Legendary World of Norse Mythology: Yggdrasil will make its public debut in 2019. The attraction will offer VR dark rides, equipping the visitors with laser swords to fight giants and dragons, while virtual reality conquest rooms equipped with
TAW,VAT,TEC
Virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world
More news
News stories: 1 - 30 of 7782     
 
 
 
News stories: 1 - 30 of 7782     
 
 
 
company profile
Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types of snow-making equipment for outdoor and innovative holistic solutions for indoor applications.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Steve Nygren
"Residents share stories with me of how Serenbe has changed their lives for the better and they are healthier and happier - Steve Nygren"

The original wellness community at Serenbe is expanding, with a new hamlet dedicated to health. Jane Kitchen paid a visit

Barking Riverside will see 10,800 homes built on London’s biggest brownfield site by the River Thames
"The Healthy New Towns initiative aims to design out ‘obesogenic environments’ and design in health and wellbeing"

The UK government is building 10 new towns based on health, with wellbeing incorporated from the ground up. Stu Robarts investigates

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The old PE department has been transformed into Spa Chanterelle
Bill Bensley's latest resort project is on the site of a former university
"In this very competitive world of hospitality design it’s paramount that everything we do is original"

The inspiration behind his new Vietnam resort

Bruno was designed by Demian Repucci Design
Susan Ungaro has been president of the James Beard Foundation since 2006;
"It was a truly one of a kind look"

On the winners of the James Beard Foundation's Outstanding Restaurant Design Awards

The circular Helios building housed the headquarters of BBC Television between 1960 and 2013. The building is Grade II listed
Linda Boronkay grew up in Budapest. Her father was an architect and her mother was an antiques dealer and collector
"Nick Jones and I are both passionate about design. When we see the same thing twice, it bores us. It’s risky but interesting creatively"

At the end of a very busy year for Soho House, the group’s design director talks us through her plans

features
Francine Houben
"Looking back, I recognise the coherence of the work we’ve done"

As she works on the renovation of the New York Public Library, Mecanoo’s creative director talks inspiration, idealism and the advantages of getting older

Retailers were able to design their own façades
"The idea of selling a better lifestyle has been rooted in everything that has happened in Miami over the past 80 to 100 years. Chad Oppenheim"

It’s always been a city with a big personality and the new projects taking shape in Miami are as bold and ambitious as ever. Alice Davis investigates

An elevator motor from the Twin Towers
"We set out by saying that our intention was to reflect the present with the Memorial Pavilion, whereas the two waterfalls going into the footprints of the two towers reflect the past"

Creating the 9/11 Memorial Museum in New York involved meticulous planning. Its director Alice Greenwald tells us more

cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
cladkit product news
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym