Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB

Steiner's Jeff Matthews: Making a spa consultancy work is a complex process

by Jeff Matthews | 12 May 2015

Making a spa consultancy work is a complex process requiring a robust pipeline of projects, according to president of Steiner Spa Consulting – Jeff Matthews – in an exclusive Thought Leader column for Spa Opportunities.

Thought Leader: Jeff Matthews, president of Steiner Spa Consulting

The complexity of spa consulting

There’s a notion that the barrier to entry to becoming a spa consultant nowadays is next to nil. There’s some truth to that, given how many consultants there are today compared to a decade ago. But the reality is, spa consulting is a lot more complicated and demanding and in many cases, unsustainable as a business. Why? Because to survive today as a spa consultant requires a manageable or robust pipeline of projects, a comprehensive scope of services and an infinite amount of patience.

For a start, landing a project takes a lot longer than it did before because developers and hoteliers put spa consultants through a laborious vetting process, which in some cases can take up to a year. Then, once a project is awarded, it can take another few years before you actually see the spa open.

There are at least six phases of work that take us from a feasibility study with financial projections, the design, construction and building stage, to recruitment and training, the sourcing of all furniture, fitting and equipment, as well as operating supplies and the creation of all standard operating procedures.

Then there are instances when hotels will want you to manage the spa full time or will want your support only for 6-12 months as the operation gets up to speed, which will require another set of contracts and negotiations.

Now imagine if you have several projects in the pipeline at different stages of completion, or in some cases, delay. Unless you have the breadth of human resources and required capabilities to service them all, managing multiple projects can be next to impossible.

In other news, Matthews recently revealed a number of spa projects at properties including Kudarah Island Resort in the south Alifu Atoll of the Maldives and the Al Murooj Golf Club in Saudi Arabia.

Related stories
19 Mar 2015

Chavana Spa opens at Chaaya Reef Ellaidhoo in the Maldives

06 Mar 2015

Jeff Matthews of Steiner Spa Consulting reveals designs of future spa projects

03 Mar 2015

Chavana Spa launches at DoubleTree by Hilton Moscow - Marina

30 Jul 2014

Steiner extends spa operations contract with Windstar Cruises

Making a spa consultancy work is a complex process requiring a robust pipeline of projects, according to president of Steiner Spa Consulting – Jeff Matthews – in an exclusive Thought Leader column for Spa Opportunities. Thought Leader: Jeff Matthews, president of Steiner Spa Consulting The complexity of spa consulting There’s a notion that the barrier to entry to becoming a spa consultant nowadays is next to nil. There’s some truth
Jeff Matthews of Steiner Spa consulting said:
More news
News stories: 1 - 30 of 7619     
News stories: 1 - 30 of 7619     
company profile
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of facilities. We cater for every type of exercise and every level of competition, from recreational to elite level performance.
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
The spa is on the 57th floor and features an infinity pool and treatment rooms overlooking the city
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

The book was published in 2019 by RIBA Publishing
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

The guest rooms provide views across the quarry
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Sign up with CLAD for regular news updates
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB