As the iconic brand’s first foray into luxury hospitality, our goal was to transcend the traditional connotations of spa and wellness through a lens of peak performance.

Vision
The mandate was to develop a strategy and robust storyline that fully aligns with the Equinox ethos of high-performance living, and orient the experience through the prism of recovery, restoration, and regeneration.

Approach
The experience is defined through the spa Playbook, integrating timeless therapeutic modalities with the latest advances in bodywork, skincare, and biohacking.

Result
Driving seamless synergy with the property’s best-in-class fitness offering and guest room innovations, we established an integrated ecosystem of wellness under one roof. Blurring the boundaries between spa and fitness, the new 27,000 square-foot spa is comprised of six treatment rooms, a full-body cryotherapy chamber, an infrared sauna, indoor saltwater lap pool, hot and cold plunges, and private relaxation and recovery spaces called Escape pods, for quick wellness fixes and IV drips.

Key Stats
• Location: New York, NY
• Launch: 2019
• Size: 27,000 square-feet
• Collaborators: Joyce Wang Studio

2023 Awards
• Forbes Four Star Spa Award
• The World’s 50 Best Hotels
• Consistently featured on Condé Nast and Travel + Leisure award lists

Auberge Resort’s latest Wine Country resort, Stanly Ranch, is situated within a vibrant 712-acre vineyard, where timeless modalities intersect with the latest tech innovations.

Vision
Positioned with commanding views of southern Napa Valley, we have deconstructed the facility into a collection of free-standing pavilions and expansive outdoor spaces which inspired the name, Halehouse. These distinct yet overlapping venues foster a holistic approach to well-being through diverse experiences and facilities for fitness & movement, performance & recovery, and healing arts.

Approach
Inspired by Nordic bathhouse culture, The Springhouse Circuit is an innovative bathhouse experience with a Northern California twist: designed as a self-directed reset, pre-treatment boost or post workout recovery, that integrates contrast bathing and biohacking technologies to optimize physical performance and prime the mind/body connection.

Result
To help guests find their optimal state of being, the spa brings together leading wellness specialists, medical professionals, and sports experts from around the world to tailor individualized programs that incorporate nourishment, hydration, sleep, movement, and targeted treatments to improve physical performance, recovery, and overall health.

Key Stats
• Location: Napa, California
• Launch: 2022
• Size: 15,000 square-feet (interior)
• Collaborators: Overland Partners, Jan Clausen of CCID, Auberge Resorts

2023 Awards
• Shortlisted in the 2023 AHEAD Americas Awards in the ‘Spa and Wellness’ category
• Consistently featured on Condé Nast and Travel + Leisure award lists

Willowbrook Spa at The Lake House on Canandaigua is an iconic design-forward wellness retreat in the Finger Lakes region of New York.

Vision
With an enviable front row position on Lake Canandaigua, Willowbrook Spa mirrors the bucolic charm and chic sophistication of the entire property. As one of the East Coast’s foremost wine and agricultural regions, we took inspiration from an area we know well, infusing the fabled California Wine Country lifestyle throughout the experience; manifested through a strong connection to the natural world, plant medicine to promote holistic health, and elevated food and beverage offerings.

Approach
Willowbrook Spa harkens back to an analog existence of celebrating human connection, a slower pace of life, and outdoor living amidst lakeside luxury. Designed to harness the healing power of nature, the Spa Garden features three lakeview private sauna pods replete with outdoor showers and resting areas, an inspired setting for year-round contrast bathing.

Result
Thoughtfully curated with leading-edge brand partners, the spa menu highlights customized bodywork sessions, skincare, and integrated rituals within six multifunctional treatment rooms.

Key Stats
• Location: Canandaigua, New York
• Launch: 2021
• Size: 6,500 square-feet (interior)
• Collaborators: Cate Mills Studio

Awards
• Consistently featured on Condé Nast and Travel + Leisure award lists
• Harper Bazaar ‘The World’s Best Hotel Spas’ 2021