Noah's Ark theme park to push forward despite controversy
Plans for a controversial US$120m (£71m, €86.5m) Old Testament theme park in Kentucky, US, based around a central Noah’s Arc structure, have won preliminary approval for state tax incentives of as much as US$18.25m (€13.6m, £10.7m) to keep the project afloat.
The Kentucky Tourism Development Finance Authority voted unanimously to give preliminary approval of the incentives for the US$73m (€54.4m, £43m) first construction phase of the biblical theme park.
An independent consultant for the state will take six to eight weeks to review the project. It then will come back to the state panel for final consideration of tax incentives.
The 800-acre attraction, known as the ‘Ark Encounter’, is set to feature a recreation of a village prior to the biblical floods, as well as a Tower of Babel housing an audio-visual effects theatre.
The site will also be home to a ride that will give visitors the chance to explore the 10 plagues of Egypt, with the new attraction planned for a site 40 miles from Petersburg, Kentucky.
The group behind the plans, Answers in Genesis (AiG), is also responsible for a Creationist Museum in Kentucky.
However, the controversial proposals could face opposition, with American Atheists stating the project to be “absolutely inappropriate and unconstitutional for the state to promote a religious view.” The body has also said that taking legal action to block the park was “not out of the question.”
Another group – Freedom From Religion – has urged people to take action against the plans by directly contacting the Kentucky Tourism Department.
The first phase will include a petting zoo, restaurants and a walking trail with the attraction’s ark – costing US$24.5m (£14.6m, €17.6m) alone to build. Follow on phases will see a retail centre called The Walled City, the Tower of Babel, a walk-through biblical history, and a 1st-century village.
Christian group plans US$120m Old Testament theme park
US$150m Creationism theme park planned
US$27m Creation Museum opens in Kentucky
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming. The latest addition, Oberon, extends the visitor experience beyond the gallery, reflecting a growing trend for museums to become all-day destinations.
The New Museum in New York has entered a new chapter with the completion of a major
David Rockwell creates immersive magic destination, The Hand and The Eye
Montana Heritage Center by Cushing Terrell opens after US$107 million investment
Universal launches new theme park model with Kids Resort
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Great Barrier Reef attraction set for AU$180 million reinvention
Fairmont Cheshire, The Mere, has architecture by Leach Rhodes Walker and interiors by Bergman Design House.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Anasa Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the




















