'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades
Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.
If approved, the AUS$700m (US$501m, €448m, £345) project will be constructed on the city’s La Trobe Street to house restaurants, bars, penthouses, apartments and a luxury hotel and skybar.
The design of the 242m (794ft) tower stands out for its four distinct sides. Three form a dialogue with its surrounding buildings and environment. The north façade is red in reference to the red brick Royal Mint and Hellenic Museum; the east is golden to reflect the urban character of the city; and the west will feature a green wall to mirror the nearby Flagstaff Gardens.
The south façade’s stained glass cladding will reference a theatre curtain designed by Frank Lloyd Wright, one of Nouvel’s influences.
“This is a friendly tower that likes and respects its neighbours,” said Nouvel. “It is part of this family. One doesn’t choose one’s parents or one’s cousins, but there they are.
“Inscribed in the skyline, the tower does not seek to perturb or to impose itself through bizarre or brash forms. It seeks to give the impression of being at home here, a source of delight in the city, a strengthening of the character traits that create singularity and distinction. In short, it seeks to seduce.”
Nouvel, who is working on the project with local firm Architectus, added he wants to create “a tower of seven colours”, as the different colours visible on the building will shift depending on where you stand and the time of day.
Meanwhile, passageways at the foot of the tower are designed to branch out and connect the building with the main streets of the neighbourhood. Paths would be underlaid by a bluestone floor that runs into the tower, creating a sense of continuity and adding more colour to the scheme.
A large video screen projecting digital art will be added within the tower’s publicly-accessible five-story podium.
If given the green light, an existing office building on site will be demolished to make way for the tower.
If approved, the La Trobe tower could be located close to Zaha Hadid Architects’ proposed vase-inspired tower at 582-606 Collins Street.
Jean Nouvel Melbourne Sterling Group mixed-use tower Australia architecture designZaha Hadid Architects' Melbourne 'vase' tower referred to state planning minister for approval decision
Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel
Nouvel’s New York tower to include Museum of Modern Art gallery space


bbspa_Group to realise urban destination spa inside Sardinian football stadium

Thinkwell to deliver the world's first Play-Doh attractions in Saudi Arabia

Jayasom partners with Amaala to unveil multigenerational health resort in Saudi Arabia

OMA's Ellen van Loon is the visionary behind new cultural centre for Manchester

James Corner Field Operations creates Highline for London

Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public

SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia

Fun and fear drive new Universal attraction concepts for Texas and Las Vegas

Voelker Gray Design creates 10-acre hot springs wellness haven for Atlanta

AIDarchitecten create healing spa for Antwerp's Botanic Sanctuary

Hollaway Studio's Seahive would bring blue health to South-East England

SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia

World Spa’s expansive 50,000sq ft urban bathhouse and wellness club opens in Brooklyn

Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture

White Arkitekter's Wood Hotel in Skellefteå Swedish Lapland is climate positive and made from local timber

Nohlab's 'Everything' installation among Noor Riyadh festival highlights

Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling

Therme Group plans US$200m urban wellbeing resort in South Korea

Digital art installation in Nanjing helps the public keep an eye on exoplanets

First glimpses revealed of flagship Blue Zones Centre in Miami

Warner Bros. and Infinite Reality launch metaverse experiences for live sports fans

Storyland Studios' Nigeria's film city project will break ground in Q1 2023

Canyon Ranch preps for major expansion with new destinations in Austin, Fort Worth and Houston

WilkinsonEyre-designed Battersea Power Station development opens as leisure district following £9bn redevelopment

Healthy cities conference to discuss diversity and inclusivity in urban planning and design

Foster and Partners reveal design for sustainable marine life centre on the Red Sea

Anaheim's US$4bn ocV!BE project approved by planners

Construction marches ahead for Saudi giga-projects Amaala and The Red Sea

HBG Design behind Michigan’s six-storey Aquadome inspired by the sun’s path across the sky

Seventh International Museum Construction Congress to be held in Norway this year
From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates