Technogym
Technogym
Technogym

'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades

Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.

If approved, the AUS$700m (US$501m, €448m, £345) project will be constructed on the city’s La Trobe Street to house restaurants, bars, penthouses, apartments and a luxury hotel and skybar.

The design of the 242m (794ft) tower stands out for its four distinct sides. Three form a dialogue with its surrounding buildings and environment. The north façade is red in reference to the red brick Royal Mint and Hellenic Museum; the east is golden to reflect the urban character of the city; and the west will feature a green wall to mirror the nearby Flagstaff Gardens.

The south façade’s stained glass cladding will reference a theatre curtain designed by Frank Lloyd Wright, one of Nouvel’s influences.

“This is a friendly tower that likes and respects its neighbours,” said Nouvel. “It is part of this family. One doesn’t choose one’s parents or one’s cousins, but there they are.

“Inscribed in the skyline, the tower does not seek to perturb or to impose itself through bizarre or brash forms. It seeks to give the impression of being at home here, a source of delight in the city, a strengthening of the character traits that create singularity and distinction. In short, it seeks to seduce.”

Nouvel, who is working on the project with local firm Architectus, added he wants to create “a tower of seven colours”, as the different colours visible on the building will shift depending on where you stand and the time of day.

Meanwhile, passageways at the foot of the tower are designed to branch out and connect the building with the main streets of the neighbourhood. Paths would be underlaid by a bluestone floor that runs into the tower, creating a sense of continuity and adding more colour to the scheme.

A large video screen projecting digital art will be added within the tower’s publicly-accessible five-story podium.

If given the green light, an existing office building on site will be demolished to make way for the tower.

If approved, the La Trobe tower could be located close to Zaha Hadid Architects’ proposed vase-inspired tower at 582-606 Collins Street.

Jean Nouvel  Melbourne  Sterling Group  mixed-use tower  Australia  architecture  design 
Related stories
09 May 2016

Zaha Hadid Architects' Melbourne 'vase' tower referred to state planning minister for approval decision

10 Jul 2015

Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel

22 May 2015

Nouvel’s New York tower to include Museum of Modern Art gallery space

Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides. If approved, the AUS$700m (US$501m, €448m, £345) project will be constructed on the city’s La Trobe Street to house restaurants, bars, penthouses, apartments and a luxury hotel and skybar. The design of the 242m (794ft) tower stands out for its four distinct sides. Three form a
CLD,HOT,PRO,ARC,DES,DEV
Nouvel described the building as 'a friendly tower that likes and respects its neighbours' / Sterling Group
More news
News stories: 1 - 30 of 7693     
 
 
 
News stories: 1 - 30 of 7693     
 
 
 
company profile
Company profile: Barr + Wray Ltd
Founded in 1959, Barr + Wray is recognised as a world-leading provider of spa design, engineering and pool & spa equipment.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Roosegaarde’s first major solo museum exhibition explores the idea of ‘presence’
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

The Electric Lemon restaurant features glamorous interiors by Rockwell Group
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

CopenHill is a “crystal clear example of hedonistic sustainability,” says BIG founder Bjarke Ingels
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The Mr Fisher restaurant is one floor below the water level and serves seafood
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

The Canova Suite, one of the hotel’s top suites, features an outdoor terrace with views across the city
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

The book was published in 2019 by RIBA Publishing
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

features
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

SHL managing director Sanne Wall-Gremstrup (right) and Perkins+Will CEO Phil Harrison
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym