Technogym
Technogym
Technogym

Marriott reveals ambitious growth plans

by Rebecca Barnes | 17 Mar 2017

Marriott International has announced plans to dramatically increase the size of its European portfolio across all segments of the industry.

This planned expansion is the first development vision announced since the acquisition of Starwood Hotels & Resorts Worldwide in September 2016.

Marriott currently operates a portfolio of hotels in the luxury and full-service segments in Europe and plans on expanding this through accelerated growth of its luxury brands, including The Ritz-Carlton and St. Regis, its collection brands, including The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio, as well as Marriott Hotels and Sheraton.

The company also plans to launch Delta Hotels by Marriott in the continent and is also targeting to triple the number of signed deals for the design brand, W Hotels, in Europe by 2020, with announced signings in Prague and Budapest already in 2017.

Currently with the fifth largest portfolio of hotels in the European upscale segment, Marriott is also aiming to lead in this sector with brands including AC Hotels, Aloft Hotels and Four Points by Sheraton.

Marriott’s goal of expanding its Courtyard Hotels presence in Europe by over 12,000 opened and signed rooms by 2020, is backed by a strong pipeline of expected openings including Paris, Dresden and Edinburgh in 2017.

Expansion in the extended stay segment should come from adding over 30 open and signed hotels to the Residence Inn and Element brands, which have signed deals in cities including London, Aberdeen and Amsterdam.

With a strong focus on Millennials, Marriott expects the biggest growth will come from its affordable lifestyle brand, Moxy Hotels. With the expansion of Moxy, Marriott expects to have the most robust affordable lifestyle portfolio in Europe by 2020.

In 2017, Moxy Hotels are expected to open in key European cities including London, Amsterdam, Frankfurt, Vienna and Oslo. Looking further afield, the brand will continue its expansion in the United States with openings in New York, Seattle and Nashville in 2017, as well as the first signings in Asia in Bandung, Indonesia and Tokyo, Japan.

“2016 was a momentous year for both the company and our continent team,” said Amy McPherson, president and managing director, Marriott International, Europe. “We added 40,000 rooms in Europe with the Starwood acquisition alone, and achieved our long-term goal to triple in size, from 40,000 open rooms in 2010 to 134,000 open or signed rooms at the end of 2016.

"Now, as we look to the future, we have set ambitious goals for 2020. We plan to expand our lead in the luxury and full-service segments, to have the largest portfolio in the upscale tier and to win with Millennials in the affordable lifestyle category.”

JW Marriott  Sheraton  Moxy  Millennials  Europe  expansion  Ritz-Carlton  hotels  growth  
Related stories
08 Dec 2016

Marriott’s Luxury Brands to open 30 hotels in 2017

06 Dec 2016

Marriott launches Luxury Brands Group

Marriott International has announced plans to dramatically increase the size of its European portfolio across all segments of the industry. This planned expansion is the first development vision announced since the acquisition of Starwood Hotels & Resorts Worldwide in September 2016. Marriott currently operates a portfolio of hotels in the luxury and full-service segments in Europe and plans on expanding this through accelerated growth of its luxury brands, including The
SAB
JW Marriott Phu Quoc Emerald Bay Resort and Spa is the company's flagship property in Vietnam
More news
News stories: 1 - 30 of 7665     
 
 
 
News stories: 1 - 30 of 7665     
 
 
 
company profile
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ experience in ultra-low temperature equipment. A 26-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Culture: Alexander Schwarz
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

The award-winning mixed use Santana Row project in San Jose, California
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

Danish landscape architecture firm SLA designed the rooftop park to attract a range of wildlife
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

features
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

The Lingang Bird Airport scheme will see a wetland sanctuary and visitor centre created on reclaimed land
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

A ‘glass waterfall’ houses a vertical circulation core and lifts
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

cladkit product news
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym