Google installs 'animal selfie' cameras at Los Angeles Zoo
by Tom Anstey | 08 Mar 2016
Google and Los Angeles Zoo have teamed up for a marketing stunt which allows animals at the zoo to take photos of themselves.
A sloth, a giraffe and a tiger are among the first animals in the zoo to use the technology, which takes the photos and then places them in a public Google Photos album called ‘Zoogle Selfies’.
Using a Nexus 5X paired with motion-activation technology, cameras have been dotted about the California zoo’s enclosures, automatically taking a photo when an animal comes a certain distance away from the camera lens.
The project organisers say the zoo is inspired by new Disney film Zootopia – a buddy comedy in which the world is populated by anthropomorphic mammals. Drawing attention online, the Zoogle Selfie organisers say the stunt is a unique way for zoo-goers to interact with the animals using the familiar medium of a selfie.
Google Zootopia Selfie Sloth Tiger Giraffe Zoo marketing stunt PR
A tiger is among the first to use the technology Credit: Google/Los Angeles Zoo
Using a Nexus 5X paired with motion-activation technology, cameras have been dotted about the California zoo’s enclosures Credit: Google/Los Angeles Zoo
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Google and Los Angeles Zoo have teamed up for a marketing stunt which allows animals at the zoo to take photos of themselves. A sloth, a giraffe and a tiger are among the first animals in the zoo to use the technology, which takes the photos and then places them in a public Google Photos album called ‘Zoogle Selfies’. Using a Nexus 5X paired with motion-activation technology, cameras have been
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