In a move benefiting both the visitor attractions industry and Hollywood, Ben Stiller has hit some of the world’s most well-known attractions as he markets the new Zoolander film under the guise of its main character, Derek Zoolander.

Dubbed the “Zoolander 2 World Tour”, Derek Zoolander strutted his stuff at the Eiffel Tower in Paris, Real Madrid FC’s Santiago Bernabéu, Abbey Road in London and on Sydney Harbour Bridge in Australia.

The marketing stunt has been very beneficial for both Zoolander 2 distributor Paramount Pictures and the attractions visited on the tour, with the appearances by Stiller going viral across social media.

In Paris, Stiller, along with co-star Owen Wilson as Hansel, walked the catwalk for Valentino during Paris Fashion Week. From there, the duo headed for the Eiffel Tower where they pulled their best Parisian poses in front of the famous French landmark.

The tour then sent Zoolander to the world-famous Santiago Bernabéu in Madrid, with Stiller posing inside the stadium and on the stadium tour.

Rejoined by Wilson in London, Zoolander appeared on the famous Abbey Road walk, recreating the famous Beatles album cover in a variety of signature Zoolander poses.

High fashion. Watch Derek work the world's highest catwalk. #Zoolander2https://t.co/cuDhvf0KYF

— Zoolander 2 (@ZoolanderMovie) January 27, 2016