IP acquisitions key for Disney growth, says Iger

Disney chair Bob Iger has said that the company’s acquired IPs play a big role in delivering large returns on investments into its theme parks.

Speaking during the Deutsche Bank 2016 Media, Internet and Telecom Conference, Iger said that some of Disney’s most significant investments in recent years have been pumped into its acquired IPs, including the likes of Pixar, Marvel and Avatar.

“We measure our growth outlook on a return on investment capital basis,” said Iger. “Our investments in the last 10 years have driven substantially higher returns than we had been seeing previously.

“Some of that comes from the fact that the investments have been made in attractions and in shows in our parks that are tied to branded IPs. Cars Land would probably be the best example of that. The love people had for that IP played a big part in the ROI it delivered.”

Looking towards IP investment for the next few years, Iger said he was excited about several attractions coming to Disney Parks, including the likes of Frozen, Avatar and Star Wars.

“We have a fair amount invested coming up, some of which was fairly modest in terms of cost,” he said. “Our Frozen ride for example will be gaining an attraction at Epcot this summer.

“In terms of larger investment, we licensed Avatar from James Cameron and that's enabling us to expand Animal Kingdom in Florida with Avatar Land opening in 2017. Ahead of that we’re planning a night-time safari and show which will include Avatar themes in them.

“We are also building our two big Star Wars lands – one for Disneyland in California and one for Disney World in Florida. These are two really big projects which we’ve just broken ground on.

“Those are the big capital investments on the domestic front then internationally, we have an Ironman attraction opening up in Hong Kong and we’re looking at the possibility of other further expansion there.”

The importance of IPs to Disney were demonstrated in a recent survey, with the annual Global 500 study by Brand Finance, ranking the company number one for brand strength, with the out-of-this-world performance of Star Wars: The Force Awakens driving Disney to that position.

As its own IP, Disney is preparing to take the China market by storm with the June debut of Disneyland Shanghai.

“I feel very confident about what we are building, what the reaction will be, it’s an extremely unique product,” said Iger. “There are a lot of theme parks in China now. Some of them actually are very impressive, but none of them have Disney’s IPs and none of them are built at this scale, with this quality, and with this attention to detail. It’s quite amazing, very exciting and we look forward to sharing it with everybody.”

Disney  Bob Iger  Avatar  Cars  Frozen  Animal Kingdom  IPs 
Related stories
10 Mar 2016

New book by former Disney creative takes a design journey through the themed entertainment industry

07 Mar 2016

Iger defends variable pricing strategy for parks at Disney's annual meeting

02 Mar 2016

Disneyland's first president Jack Lindquist dies

24 Feb 2016

VR flight on Millenium Falcon among the experiences for Disney's new Star Wars lands revealed by Harrison Ford

22 Feb 2016

Disney accused of IP infringement over MyMagic+ system

Disney chair Bob Iger has said that the company’s acquired IPs play a big role in delivering large returns on investments into its theme parks. Speaking during the Deutsche Bank 2016 Media, Internet and Telecom Conference, Iger said that some of Disney’s most significant investments in recent years have been pumped into its acquired IPs, including the likes of Pixar, Marvel and Avatar. “We measure our growth outlook on a
Disney acquired a superhero stable including the likes of Iron Man when it bought Marvel Entertainment in a US$4bn deal in 2009 / Marvel
More news
News stories: 1 - 30 of 7786     
News stories: 1 - 30 of 7786     
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Musée de la Romanité
French-Brazilian architect Elizabeth de Portzamparc designed the museum
"This museum is the smallest public facility I’ve worked on, but the most symbolic"

On her futuristic new museum

Water Street will feature a 45-ft wide landscaped promenade, with trees to offer shade and improve air quality
"Now we’re talking about pedestrians as the most important members of the street community"

The new US neighbourhood designed to improve the health of its residents

Feature: The exciting new materials shaping the built environment
"Curiosity drives us and I think we all have a little bit of the geek within us"

The innovative new materials shaping the future of architecture

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Rene Gonzalez has a special interest in elevated living
"Even brushing your teeth in the right space can elevate a daily routine into a ritual"

With a lap pool at the heart of the home, this property is a sanctuary for Rene Gonzalez

The Jean-Georges Vongerichten restaurant features 12m-high floor-to-ceiling windows
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

The stadium is a multi purpose venue designed to host football matches and athletic meets. The building was modelled in two locations: Volos, Greece and Istanbul, Turkey
"The land was previously occupied by an oil refinery so we installed isolation layers before laying the pitch"

Azerbaijan is investing in sport, tourism and architecture to turn itself into a global destination. We take a look at the newly opened Baku Olympic Stadium

Lute Suites
Marcel Wanders leads a multidisciplinary team of 40. The studio is based in Amsterdam
"I want to create things that show my love, my respect, my interest in the world"

The Dutch designer embraces chaos

cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
The event will allow buyers and suppliers to meet
Magali Robathan
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Sign up with CLAD for regular news updates