Ferrari global theme park expansion continues with sites in China and North America
by Tom Anstey | 21 Apr 2016
Ferrari's next theme park venture opens at PortaVentura later this year
Ferrari is seeking out sites for its first theme parks in North America and China, according to reports.
According to Bloomberg, Ferrari will follow up on it first theme park in Abu Dhabi and its upcoming one in Spain with a third park in China, plus by a fourth park in North America.
The report states that Ferrari wants to expand its racing and car brand into a full-fledged luxury offering, also noting that its greatest successes outside of its core market stem from its budding theme park business.
Last month, Ferrari inked a non-binding agreement with Chinese property developer BAIC Eternaland Property and the Beijing Automotive Group to build the luxury car-maker’s first theme park in China.
Further reports have suggested that in North America, Ferrari is looking at potential sites in Mexico, Las Vegas and Florida, or the possibility of a partnership with an existing park as an immersive land.
Ferrari also said last year when it filed for its IPO that is was looking at opening “one theme park in each of the main geographic areas where we operate, including North America and Asia.”
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Ferrari is seeking out sites for its first theme parks in North America and China, according to reports. According to Bloomberg, Ferrari will follow up on it first theme park in Abu Dhabi and its upcoming one in Spain with a third park in China, plus by a fourth park in North America. The report states that Ferrari wants to expand its racing and car brand into a full-fledged luxury
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