Technogym
Technogym
Technogym

BIG's Lego House unveiled to the world

Lego fans from around the world will soon be descending on the small Danish town of Billund to a new museum and experience centre dubbed the ‘House of the Brick’.

Bjarke Ingels Group have created the 12,000sq m (129,000sq ft) Lego House as a vibrant three-dimensional village of interlocking buildings and spaces, with the structure designed to look like a giant stack of Lego blocks topped by a giant 2x4 Lego keystone.

The centre, which has its grand opening today (28 September), features four colour-coded play zones: red for creative skills, blue for cognitive skills, green for social skills and yellow for emotional skills. There is also a Masterpiece Gallery showcasing fans’ Lego creations and a basement museum celebrating the history of the Lego company – which was born in Billund.

While visitors must pay to enter these areas, everybody has free access to the site’s 1,800sq m (20,000sq ft) indoor lobby, three restaurants, Lego store and the brightly coloured roof terraces that span the building.

Around 250,000 people are expected to visit the site per year, boosting tourism income for a town that is also home to the first Legoland theme park, which opened in 1968.

Lego House manager Jesper Vilstrup said: “This building is a manifestation of the very essence of the Lego idea. This will be an amazing place where Lego fans, their families and friends can experience – or re-experience – the playfulness of the Lego universe.

“All activities are related to our philosophy that creative play promotes innovation. Lego House will enable us to offer both adult and young guests the chance of stimulating both creativity and learning.”

Lego owner, Kjeld Kirk Kristiansen, added: "The possibilities of Lego bricks are endless, and nowhere else in the world can you experience it in the same way as in Lego House.”

A timelapse of the building's construction, which took three years, can be viewed below:

And here is a sneak peek inside the new attraction:

BIG  Lego  Bjarke Ingels  Billund  Denmark  Lego House  House of the Brick  Jesper Vilstrup 
Related stories
13 Mar 2017

New drone video reveals Bjarke Ingels' LEGO House as it nears completion

22 Oct 2015

Bjarke Ingels' Lego House experience centre takes shape in Denmark

04 Feb 2014

Work expected to begin on Danish Lego House attraction this year

Lego fans from around the world will soon be descending on the small Danish town of Billund to a new museum and experience centre dubbed the ‘House of the Brick’. Bjarke Ingels Group have created the 12,000sq m (129,000sq ft) Lego House as a vibrant three-dimensional village of interlocking buildings and spaces, with the structure designed to look like a giant stack of Lego blocks topped by a giant 2x4
VAT,AAC,ARC,DES,CLD
Bjarke Ingels Group have created the 12,000sq m (129,000sq ft) Lego House as a vibrant three-dimensional village of interlocking buildings and spaces / Lego Group
More news
News stories: 1 - 30 of 7689     
 
 
 
News stories: 1 - 30 of 7689     
 
 
 
company profile
Company profile: Barr + Wray Ltd
Founded in 1959, Barr + Wray is recognised as a world-leading provider of spa design, engineering and pool & spa equipment.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Interview: Blurred lines
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

The views of the mountains take centre stage
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

Fisketorvet Copenhagen Mall
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

Movement in the platform creates vibrations, adding a sense of danger
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

features
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

The hotel features two restaurants and two bars, including the Julep Herbal & Vermouth Bar
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

The spa is on the 57th floor and features an infinity pool and treatment rooms overlooking the city
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym