Autumn statement 2014: Industry reaction
George Osborne’s last Autumn Statement before the 2015 General Election brought good news for small businesses and the aviation industry, but calls for a VAT reduction for the tourism industry fell on deaf ears.
The Cut Tourism VAT campaign – which wants to see VAT cut from 20 per cent to five per cent for tourism businesses to place the UK on a level playing field against rival European destinations – last week urged Osborne to embrace a move it says would create more than 100,000 jobs in regions outside of London.
A spokesperson for the campaign told Leisure Opportunities that Osborne’s refusal to budge was “disappointing” and amounted to a “missed opportunity” to boost inbound tourism and create jobs in regions outside of London. Merlin Entertainments chair Nick Varney has been announced as chair of the British Hospitality Association (BHA) from next month, and has outlined gaining traction on the VAT issue ahead of the May General Election as one of his key priorities.
Another member of the campaign – B&B Association chief executive David Weston – said: "Despite considerable support from MPs for a tourism VAT cut, the chancellor has refused to introduce a policy that would allow B&B owners to expand, hire and invest, bringing immense benefits to their local communities."
Elsewhere, there was some cheer for tour operators as Osborne gave further ground on Air Passenger Duty (APD), announcing that it would be scrapped for children aged under 12 from May 2015. The chancellor added that the tax – which currently costs between £13 and £194 per passenger depending on the flight distance and the class of travel – would also be abolished for children under 16 from the following year. The news lifted share prices for a number of UK-based airlines and tour operators.
Meanwhile, the chancellor’s decision to extend small business rate relief was welcomed by the British Beer and Pubs Association, which said nearly two thirds of pubs would benefit.
“For pubs, the current Business Rates regime makes up ten per cent of costs,” said BBPA chief executive Brigid Simmonds.
“As well as getting bills down, we need to make it easier for pubs to appeal their rates bills and make the system more responsive to changing business conditions. The government is certainly giving increasing attention to this important issue for pubs.”
Tourism industry calls for Autumn Statement tax break
VisitBritain hails chancellor’s new Chinese visa initiative
Budget 2014: Tourism industry toasts aviation tax reform
Budget 2014: Alcohol duty relief, penny off pints and a push for apprenticeships
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming. The latest addition, Oberon, extends the visitor experience beyond the gallery, reflecting a growing trend for museums to become all-day destinations.
The New Museum in New York has entered a new chapter with the completion of a major
David Rockwell creates immersive magic destination, The Hand and The Eye
Montana Heritage Center by Cushing Terrell opens after US$107 million investment
Universal launches new theme park model with Kids Resort
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Great Barrier Reef attraction set for AU$180 million reinvention
Fairmont Cheshire, The Mere, has architecture by Leach Rhodes Walker and interiors by Bergman Design House.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Anasa Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the




















