1Rebel reveals audacious plans for workout-themed commuter buses

by Jak Phillips | 17 May 2016

1Rebel has grabbed the headlines once again with plans for a series of group cycling buses designed to help fitness fans make the most of their commute.

The media-friendly boutique studio is in talks with Transport for London (TfL) and coach companies over the plans, which would see specially-adapted buses offer 45-minute group cycling classes as they ferry commuters into London.

Initial interest in the scheme has been “phenomenal” said 1Rebel co-founder James Balfour, who hopes to soon name a bus company partner, with a view to launching the concept by the end of summer.

“Time is precious in London and for the many people who want to workout before work, they often face a three hour door-to-door commute each morning,” Balfour told Health Club Management.

“We want to break the monotony of the soulless commute and offer people a more fulfilling experience by adding our popular Ride class into their morning routine.”

Balfour hopes that by securing an agreement whereby the vehicles can use bus lanes, the service will be a no-brainer for commuters, both in terms of grabbing a morning workout and cutting travel time.

1Rebel is currently calling for registrations of interest on its website and will collate the data to help decide how many bus services it should run and from which locations around London. The operator plans to end journeys at its St Mary Axe 1Rebel studio in the City, where participants will be able to have a shower and a pre-work smoothie.

“We still have a few hurdles to clear in terms of health and safety and permits, but we’ve had incredible enthusiasm for the concept so far and we’re convinced it will be a hit,” added Balfour.

“We received more than 300+ registrations in the first couple of hours and so much interest that our website crashed. The demand is definitely there.”

1Rebel  commuter buses  Ride  James Balfour 
Related stories

1Rebel hooks up with Bumble to offer boxing speed-dating

1Rebel and Core Collective settle ClassPass dispute

Sweaty Betty brand tie-up is the first of many, says 1Rebel founder James Balfour

1Rebel has grabbed the headlines once again with plans for a series of group cycling buses designed to help fitness fans make the most of their commute. The media-friendly boutique studio is in talks with Transport for London (TfL) and coach companies over the plans, which would see specially-adapted buses offer 45-minute group cycling classes as they ferry commuters into London. Initial interest in the scheme has been “phenomenal” said
HAF,FIT,IND,PHR,PUB
The Ride2Rebel bus aims to take active commuting to a whole new level / 1Rebel
More news
News stories: 1 - 30 of 6992     
 
 
 
News stories: 1 - 30 of 6992     
 
 
 
company profile
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of facilities. We cater for every type of exercise and every level of competition, from recreational to elite level performance.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Vincent Callebaut Architects are behind the design of the 
The Gate Heliopolis
WeWork opened its first gym, Rise by We, in New York last year
Dror Benshetrit and Di-Ann Eisnor will head up the team
"We will work to fuse nature, design, technology, and community in our cities in order to measurably improve the lives of citizens"

High profile design hirings for the We Company

Marble and bronze create a “sense of masculinity,” said Fu
Fu has a masters in architecture from Cambridge University
"I wanted to go deeper than the stereotypical concept of lanterns, junks and temples"

Drawing on his childhood memories for the St Regis Hong Kong

features
CLAD people: Jean Nouvel
Jean Nouvel Architect
"It has spaces inside that exist nowhere else"

On the National Museum of Qatar

The High Line
"Infrastructure is the manifestation of our collective investment in the functioning of our urban places"

FromLA'sRiver Projectto thetransformationof NewYork’s Erie CanalBuro Happold'sAliceShay explores some of the world's mostinnovativeadaptivereuseprojects

features
"It would be great if today’s men left as a legacy for the future some architectural and humanistic monuments for the next hundred, three hundred, one thousand years"

BrunelloCucinelli has madehisfortune from cashmere and has used hiswealthto restoreandrevive theItalian hamlet he callshome. Wefindout more

The hacienda’s original crumbling walls form a key part of the design
"True luxury is about preserving the soul of an incredible destination"

KimMegsonvisitstheaward-winning ChabléYucatánResort&Spa

The Gallery in Mourad Mazouz's Sketch is one of London's most instagrammed spaces
After working for Christian Liaigre in Paris, Mahdavi launched her practice in 1999
"I never thought it was a talent. I just did it very naturally, without thinking"

The ‘queen of colour’ on her nomadic childhood, being fearless and choosing the exact right shade of pink for the Sketch Gallery restaurant

cladkit product news
Crown overhaul changing rooms at Saunton Sands spa
Crown Sports Lockers installed rain of Nebraska Oak clothes lockers with RFID Digilocks in the changing rooms
Lauren Heath-Jones
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. The upgrade included ...
Duravit launches Tempano shower trays
The Tempano trays feature a state-of-the-art design that combines a linear slope with a high drainage rate
Lauren Heath-Jones
Duravit, a Germany-based bathroom fixtures company, has launched Tempano, a series of easy-to-install shower trays for the home. Available in ...
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
cladkit product news
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
cladkit product news
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
x
Sign up with CLAD for regular news updates