1Rebel reveals audacious plans for workout-themed commuter buses

by Jak Phillips | 17 May 2016

1Rebel has grabbed the headlines once again with plans for a series of group cycling buses designed to help fitness fans make the most of their commute.

The media-friendly boutique studio is in talks with Transport for London (TfL) and coach companies over the plans, which would see specially-adapted buses offer 45-minute group cycling classes as they ferry commuters into London.

Initial interest in the scheme has been “phenomenal” said 1Rebel co-founder James Balfour, who hopes to soon name a bus company partner, with a view to launching the concept by the end of summer.

“Time is precious in London and for the many people who want to workout before work, they often face a three hour door-to-door commute each morning,” Balfour told Health Club Management.

“We want to break the monotony of the soulless commute and offer people a more fulfilling experience by adding our popular Ride class into their morning routine.”

Balfour hopes that by securing an agreement whereby the vehicles can use bus lanes, the service will be a no-brainer for commuters, both in terms of grabbing a morning workout and cutting travel time.

1Rebel is currently calling for registrations of interest on its website and will collate the data to help decide how many bus services it should run and from which locations around London. The operator plans to end journeys at its St Mary Axe 1Rebel studio in the City, where participants will be able to have a shower and a pre-work smoothie.

“We still have a few hurdles to clear in terms of health and safety and permits, but we’ve had incredible enthusiasm for the concept so far and we’re convinced it will be a hit,” added Balfour.

“We received more than 300+ registrations in the first couple of hours and so much interest that our website crashed. The demand is definitely there.”

1Rebel  commuter buses  Ride  James Balfour 
Related stories
19 Apr 2016

1Rebel hooks up with Bumble to offer boxing speed-dating

06 Apr 2016

1Rebel and Core Collective settle ClassPass dispute

03 Feb 2016

Sweaty Betty brand tie-up is the first of many, says 1Rebel founder James Balfour

1Rebel has grabbed the headlines once again with plans for a series of group cycling buses designed to help fitness fans make the most of their commute. The media-friendly boutique studio is in talks with Transport for London (TfL) and coach companies over the plans, which would see specially-adapted buses offer 45-minute group cycling classes as they ferry commuters into London. Initial interest in the scheme has been “phenomenal” said
HAF,FIT,IND,PHR,PUB
The Ride2Rebel bus aims to take active commuting to a whole new level / 1Rebel
More news
News stories: 1 - 30 of 8056     
 
 
 
News stories: 1 - 30 of 8056     
 
 
 
company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
"In Indigenous culture, it’s more important to understand where you come from than what you do for a living"

The Vancouver Art Gallery architect tells us about his mission to bring together Western knowledge and Indigenous ways of knowing

The project reimagines neglected land as a new green urban district
"Culture is the beating heart of this project"

Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres

cladkit product news
Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
Megan Whitby
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a ...
Lucas Zito aims to show 3D printed lamps can be timeless design objects
Lucas Zito’s practice specialises in the design of lights through 3D printing
Magali Robathan
A collection of lighting from Paris-based designer Lucas Zito aims to reframe the idea of 3D printed objects as cheap ...
Effe introduces sauna and hammam collection Baluar by Patricia Urquiola
The system uses heat-treated lime wood cladding, available in either a dark or light tone
Helen Andrews
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed by architect and designer Patricia ...
cladkit product news
LivinGlobe introduces redesigned adaptable Vidarium
LivinGlobe can install ultra short throw projections or premium LED panels, as well as the surround sound system and video server
Helen Andrews
Founded more than 10 years ago, LivinGlobe was one of the first companies in the immersive wellness space with its ...
New Balera collection embeds lighting in 
tiled feature walls
Studiotamat has teamed up with Ariana de Luca to create the Balera range
Magali Robathan
The new Balera Collection sees design studio Studiotamat team up with ceramic artist Arianna De Luca and lighting designer Ninefifty ...
TouchWood Play designs new kids’ club for Dubai’s Zuhha Island
The new club aims to connect children with nature
Magali Robathan
Bespoke play environment design and manufacturer TouchWood Play has announced that it is responsible for the creation of a new Kids’ ...
cladkit product news
Porada launch retro-inspired coffee table
Porada's new Enook Brillo coffee table
Magali Robathan
Maurizio Marconato and Terry Zappa have created the Enook Brillo coffee table for Italian design studio Porada – a retro-inspired design ...
Heatherwick Studio and lighting brand Tala collaborate to create sleep light called Wake
Wake is crafted from hand-spun ceramic and pressed glass, behind which a gentle light emanates to improve sleep routines and wellbeing
Helen Andrews
Design firm Heatherwick Studio and British lighting brand Tala have teamed up to create a sleep light called Wake. The ...
OpenSeed launches private multisensory Iris Meditation Pod
The Iris Pod features vibro-acoustic technology, aromatherapy, light therapy, music, guided meditations and soundscapes
Helen Andrews
OpenSeed has launched its multisensory Iris Meditation Pod, designed in collaboration with Fuseproject – a design and innovation company founded ...
x
Sign up with CLAD for regular news updates