Project Orange and Jealous Gallery create theatrical nhow hotel
by Stu Robarts | 22 Jan 2020
Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels' new venue in the UK capital.
The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors.
Designs transforming familiar London icons into installations that tell a story as they link the hotel's fluid public spaces were worked up with the help of computer modelling.
Jealous Gallery then worked with a group of artists and makers to bring the designs to reality.
Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles.
Punk Suit Lights is a lighting installation comprising four mannequin torsos in city suits hung above the reception desk.
The Digital Screens installation behind the reception desk, meanwhile, sees seven screens showing a series of filmed journeys through London as a constant backdrop.
Other pieces include an oversized pair of red lips, structural columns that have been graffitied by street artists, a digital fireplace that fires LED beams through mist, an oversized dartboard and an illustration imagining London's skyline in the future with a towering vertical recycling facility.
The hotel houses 190 rooms spread across eight floors, a restaurant conceptualised as a reinvention of the British pub, a bar, a gym and three meeting rooms.
Project Orange Jealous Gallery nhow hotels hotel
The concept behind the design of nhow London is ‘London Reloaded’ Credit: nhow Hotels
A digital fireplace that fires LED beams through mist Credit: nhow Hotels
Chairs in the lounge area feature Beefeater uniforms Credit: nhow Hotels
Seven screens behind reception show a series of filmed journeys through London as a constant backdrop Credit: nhow Hotels
Structural columns have been graffitied by street artists Credit: nhow Hotels
There are number of rooms, each designed differently, in which people can work Credit: nhow Hotels
The hotel features a space for hosting events Credit: nhow Hotels
Some of the work-focussed rooms are designed specifically for meetings Credit: nhow Hotels
The hostel restaurant has been conceptualised as a reinvention of the British pub Credit: nhow Hotels
The vibrant themes are drawn through into the hotel's bar Credit: nhow Hotels
Even the hotel's gym features a bold, colourful design Credit: nhow Hotels
The hotel houses 190 rooms spread across eight floors Credit: nhow Hotels
Graphics are drawn through into en-suite bathrooms Credit: nhow Hotels
nhow London is located in the Shoreditch area of the city Credit: nhow Hotels
Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels ' new venue in the UK capital. The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors. Designs transforming familiar London icons into installations that tell a story as they link the hotel's
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