Project Orange and Jealous Gallery create theatrical nhow hotel

Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels' new venue in the UK capital.

The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors.

Designs transforming familiar London icons into installations that tell a story as they link the hotel's fluid public spaces were worked up with the help of computer modelling.

Jealous Gallery then worked with a group of artists and makers to bring the designs to reality.

Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles.

Punk Suit Lights is a lighting installation comprising four mannequin torsos in city suits hung above the reception desk.

The Digital Screens installation behind the reception desk, meanwhile, sees seven screens showing a series of filmed journeys through London as a constant backdrop.

Other pieces include an oversized pair of red lips, structural columns that have been graffitied by street artists, a digital fireplace that fires LED beams through mist, an oversized dartboard and an illustration imagining London's skyline in the future with a towering vertical recycling facility.

The hotel houses 190 rooms spread across eight floors, a restaurant conceptualised as a reinvention of the British pub, a bar, a gym and three meeting rooms.

Project Orange  Jealous Gallery  nhow hotels  hotel 
Project Orange and Jealous Gallery have collaborated to tell the story of London through a series of "dramatic and playful installations" at nhow Hotels ' new venue in the UK capital. The concept behind the design of nhow London is ‘London Reloaded’, which is conveyed through a series of theatrical vistas and bold interiors. Designs transforming familiar London icons into installations that tell a story as they link the hotel's
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Big Ben Rocket Men sees a model of the famous clock's Elizabeth Tower blasting off into space atop a cloud of acid yellow bubbles / nhow Hotels
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Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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