Fashion designer Margherita Missoni creates 'a world of Italian style' for Peroni's London residency
by Kim Megson | 18 May 2016
Italian brewery Peroni will tomorrow (May 19) launch a six-week residency in London, transforming a café and restaurant into The House of Peroni – a “multi-sensory destination of Italian sights, smells and tastes.”
The residency, named Amare l’Italia (For the love of Italy), will temporarily take over the Proud East restaurant in Haggerston.
Designer Margherita Maccapani Missoni, heiress to high-end fashion house Missoni, is the residency’s “Master of Style.” She has been inspired by the warmth and vibrancy of Italian family gatherings and the beauty of the Italian natural landscape to create “a world of Italian style.”
Artist and set designer Petra Storrs, who has worked with the likes of Lady Gaga and Florence and the Machine, has brought Missoni’s vision to life. Their collaboration includes an Italian-style greenhouse filled with aromatic floral scents typically found in the mountains of Italy.
“I’ve been lucky enough to grow up in a beautiful part of Northern Italy, where I’m constantly taking inspiration from my surroundings, and from the beautiful view I have of the Monte Rosa,” said Missoni. “Native flowers, family gatherings and Lucio Fontana, the Italian philosopher of art, all shape my creative output and have helped me curate the space in this year’s residency.”
The House of Peroni has also unveiled chef Francesco Mazzei as its master of taste and award-winning mixologist Simone Caporale as master of mixology.
A diverse programme of ticketed events has been curated for the residency, including pasta making and mixology masterclasses and a private five-course dining experience created by Mazzei.
The House of Peroni will be free to the public to enter and explore until 1 July 2016.
“The Italy of today is brimming with creative luminaries who are shaping the Italy of tomorrow,” said Peroni in a statement. “Fuelled by their love of Italy, they are forging a world of new and stylish experiences inspired by the cultures, colours, flavours, icons and traditions of their homeland.”
Margherita Missoni House of Peroni Proud East London Italy Simone Caporale Francesco Mazzei
Margherita Missoni has designed the House of Peroni for its six-week residency in Haggerston, east London Credit: Sean Zanni/Press Association Images
The design of the House of Peroni is inspired by the warmth and vibrancy of Italian family gatherings and the beauty of the Italian natural landscape Credit: House of Peroni
Italian brewery Peroni will tomorrow (May 19) launch a six-week residency in London, transforming a café and restaurant into The House of Peroni – a “multi-sensory destination of Italian sights, smells and tastes.” The residency, named Amare l’Italia (For the love of Italy), will temporarily take over the Proud East restaurant in Haggerston. Designer Margherita Maccapani Missoni, heiress to high-end fashion house Missoni, is the residency’s “Master of Style.” She
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