Technogym
Technogym
Technogym

'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture

MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.

MVRDV  Winy Maas  architecture  design  Venice architecture biennale  urbanism  The Stair  Rotterdam  Infinity Kithchen 
Related stories
01 Jun 2016

Will MVRDV's transparent Infinity Kitchen revolutionise restaurant design?

04 May 2016

MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster

29 Apr 2016

MVRDV's spiky Danish Museum of Rock opens in Roskilde

13 Apr 2016

EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture

07 Apr 2016

MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival

16 Feb 2016

MVRDV unveil Beijing leisure hub with an ever-changing façade

21 Dec 2015

Work begins on Seoul's verdant park in the sky

16 Nov 2015

Abandoned shopping mall will be flooded to create a lagoon for Tainan, Taiwan

09 Nov 2015

MVRDV strike again: Dutch innovators reveal public art depot which takes visitors 'behind closed doors' to enjoy unexhibited works

16 Oct 2015

MVRDV completes striking Amsterdam tennis clubhouse

MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work. Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture. “I think every project should be so radical and clear that it shows what it wants to add to the world and how
CLD,ARC,DES,PHR
Winy Maas has called for 'activated, action' architecture which has a clear purpose / Charles William Pelletier
More news
News stories: 1 - 30 of 7706     
 
 
 
News stories: 1 - 30 of 7706     
 
 
 
latest jobs
Competitive hourly rate
Job location: Bristol
company profile
Company profile: SPARCSTUDIO
Sparcstudio offers a bespoke and comprehensive design service with real attention to detail. Logical and inspiring space planning forms the bedrock of all Sparcstudio projects.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
There is a pool and spa complex on the ground floor
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

The Jean-Georges Vongerichten restaurant features 12m-high floor-to-ceiling windows
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Interview: Olga Polizzi
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

features
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

The book was published in 2019 by RIBA Publishing
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

The platforms offer ‘different senses of excitement and enclosure’
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym