Technogym
Technogym
Technogym

Kerzner unveils new fitness-focused hospitality brand dedicated to health and wellbeing

by Megan Whitby | 11 Mar 2021
Credit: Kerzner
SIRO’s primary focus will be exceptional fitness and wellness to support a modern and balanced global lifestyle
– Philippe Zuber

Kerzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept inspired by fitness and wellbeing.

SIRO (pronounced Sigh-Row) represents the pillars of Strength, Inclusive, Reflection and Original and invites guests to aspire to live at their fullest potential through a specialised blend of hospitality, fitness and wellness.

A place of connection, the immersive lifestyle destinations will create a welcoming social space bringing together a global community through sports, mindfulness, nutrition, education, fitness, recovery, achievement and holistic health.

Philippe Zuber, Kerzner CEO, said: “We recognise that holistic health is more important than ever, and SIRO’s primary focus will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment.”

Each destination will offer a spacious gym, dedicated space for yoga and meditation, dynamic activity classes, a swimming pool and use of local sports venues.

In addition, guests will be offered a variety of performance fitness activities reflective of each destination.

To aid recovery and healing, SIRO will offer the Recovery Lab, including a selection of health spa services including specialised massage therapies, cyrotherapy, infrared saunas, meditation classes and sports rehabilitation, for mindful regeneration.

Health and nutrition will also be central to SIRO, with culinary teams working with local farms and artisans to serve the best seasonal and organic fare.

Specialists will provide best-in-class nutritional advice and seminars to supplement guests’ lifestyle.

The first SIRO hotel will launch in Porto Montenegro in 2023, called SIRO Boka Place, while Kerzner has expressed plans to expand with more urban destinations. All SIRO properties will be digitally integrated to ensure a smooth guest journey.

SIRO will also be building TEAM SIRO, a team of key athletes from around the world who’ll each play an advisory role as SIRO develops the fitness and wellness elements at the heart of the immersive lifestyle experience.

The first ambassador is GB Olympic gold medalist swimmer Adam Peaty – an Olympic, World, European and Commonwealth champion, and favourite to win Olympic gold again at the next Olympics.

SIRO will provide thoughtful environments for both local residents and guests, becoming a meaningful part of the neighbourhood.

Guest rooms will be a sanctuary, a place of calm, perfect to recharge, designed with restorative properties to provide the ideal sleeping environment.

In addition, in-room spa and steam showers will aid in rejuvenation. Employing smart technology and sustainable materials, wellbeing will go beyond the physical and mental and be enhanced by the space and building, offering a private refuge for rest and recovery.

The concept will also expand beyond the hotel walls and include streaming classes, workshops, and knowledge-sharing events to further connect the SIRO community.

Kerzner  Philippe Zuber  One&Only 
Related stories
16 Feb 2021

One&Only’s debut European resort opening in May with Chenot Espace

25 Nov 2020

Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills

13 Jan 2020

One&Only Mandarina brings treehouse luxury and private residences to Mexico

11 Dec 2019

One&Only set to launch first One&Only Spa by Chenot

19 Jul 2019

One&Only announces second European resort on Greece’s Kéa Island

28 Aug 2018

One&Only’s first Malaysian resort to include ‘indulgent destination spa’

20 Apr 2018

One&Only to debut Urban Resorts in Dubai with ‘spa that never sleeps’

20 Dec 2016

Kerzner expanding Atlantis resort brand with plans for Hawaii destination

Kerzner International, the owner of One&Only Resorts and Atlantis Resort & Residences, has developed a new immersive lifestyle hospitality concept inspired by fitness and wellbeing. SIRO (pronounced Sigh-Row) represents the pillars of Strength, Inclusive, Reflection and Original and invites guests to aspire to live at their fullest potential through a specialised blend of hospitality, fitness and wellness. A place of connection, the immersive lifestyle destinations will create a welcoming social
CLD,HAF,SAB,HHR,HOT
SIRO will offer thrilling ways to discover the destination through a variety of performance fitness activities reflective of each destination, such as cycling, sailing, hiking, boxing, climbing, kite surfing, parkour and skiing / Shutterstock/PAstudio
More news
News stories: 1 - 30 of 7667     
 
 
 
News stories: 1 - 30 of 7667     
 
 
 
company profile
Company profile: TVS Group
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. Our business is balanced through a broad portfolio of solutions and a presence across multiple industries.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
CopenHill urban ski centre
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
The guest rooms provide views across the quarry
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

Extreme Climates: Into the wild
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

features
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

A yoga platform offers views of the spectacular scenery
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

Marianne Shillingford
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym