NEW CONCEPT: IMAX to launch into fitness with entertainment and indoor cycling studio

by Kath Hudson | 25 Jan 2016

Entertainment technology company, IMAX Corporation, which specialises in creating immersive, large-screen 3D and 4D cinematic experiences, is moving into the US health and fitness industry.

The company has applied for a permit to open an indoor cycling studio in Brooklyn, New York, which will be fitted out with a giant screen.

“The gym would consist of tiered rows of stationary bikes which would face the screen, which would play original content created by IMAX and its partners,” Robert Lister, the company’s chief business development officer, told DNAinfo.com.

The new venture is still in the testing phase and the company is working on creating high-energy videos and music to play during classes.

IMAX  US health and fitness industry  indoor cycling studio  giant screen 
Entertainment technology company, IMAX Corporation, which specialises in creating immersive, large-screen 3D and 4D cinematic experiences, is moving into the US health and fitness industry. The company has applied for a permit to open an indoor cycling studio in Brooklyn, New York, which will be fitted out with a giant screen. “The gym would consist of tiered rows of stationary bikes which would face the screen, which would play original
CLD,HAF,TEC
IMAX has applied for a permit to open an indoor cycling studio / IMAX Corporation
More news
News stories: 1 - 30 of 7535     
 
 
 
News stories: 1 - 30 of 7535     
 
 
 
company profile
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of facilities. We cater for every type of exercise and every level of competition, from recreational to elite level performance.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

The SHL-designed Vendsyssel Theater in Denmark
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

The Big U aims to protect Lower Manhattan from floods
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Earthy tones and natural materials create a relaxed feel
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

features
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

cladkit product news
XTU concept imagines life in the clouds
XTU's X Cloud concept is part of the Future and the Arts: AI, Robotic, Cities, Life - How Humanity Will Live Tomorrow exhibition at the Mori Art Museum in Tokyo
Lauren Heath-Jones
XTU Architects, a Paris-based architecture firm, has released images and renderings of X Cloud, a new concept that showcase a ...
Metalline transforms London hotel with bespoke aluminium fins
The aluminium fins will form the façade of the upcoming Minories Hotel in Aldgate, London
Lauren Heath-Jones
Metalline, an architectural metalwork specialist based in the UK, has created a range of bespoke 3D twisted metal fins for ...
Tom Dixon collaborates with Prolicht to launch CODE lighting range
The product has three LED light sources: Dot, Dash and Grid
Megan Whitby
British designer, Tom Dixon, and Austrian architectural lighting specialists, Prolicht, have collaborated to unveil a new lighting range. Called CODE, ...
cladkit product news
Daniel Svahn creates furniture collection using repurposed table tops
The Goodies But Oldies collection features three pieces made from repurposed MDF table tops
Lauren Heath-Jones
Daniel Svahn, a Stockholm-based furniture designer, has created a new range of sustainable furnishings, made from recycled MDF tabletops. Svahn, ...
BIG partners with Louis Poulsen for new lighting collection
The Keglen collection is made up of four different pendants
Lauren Heath-Jones
BIG Ideas, the technology arm of renowned architecture firm Bjarke Ingles Group (BIG), has partnered with Danish lighting manufacturer Louis ...
Painting with Light pushes boundaries to create unforgettable visual concepts
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Megan Whitby
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, ...
cladkit product news
1885 Lounge at St Mary's Stadium celebrates Southampton FC's history
Rainbow Design worked closely with KSS Architects to ensure the furniture matched the design vision
Lauren Heath-Jones
KSS Architects has partnered with Rainbow Design, a London-based furniture supplier, to create the 1885 Lounge at St Mary's Stadium, ...
Barr + Wray to launch space saving hammam concept
Light shines through a striking central chandelier to create a feeling of movement
Katie Barnes
Smaller footprint. Maximum theatre. Those are the two main features of a new hammam concept being developed by wet spa ...
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Megan Whitby
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded ...
x
Sign up with CLAD for regular news updates