NEW CONCEPT: IMAX to launch into fitness with entertainment and indoor cycling studio
by Kath Hudson | 25 Jan 2016
Entertainment technology company, IMAX Corporation, which specialises in creating immersive, large-screen 3D and 4D cinematic experiences, is moving into the US health and fitness industry.
The company has applied for a permit to open an indoor cycling studio in Brooklyn, New York, which will be fitted out with a giant screen.
“The gym would consist of tiered rows of stationary bikes which would face the screen, which would play original content created by IMAX and its partners,” Robert Lister, the company’s chief business development officer, told DNAinfo.com.
The new venture is still in the testing phase and the company is working on creating high-energy videos and music to play during classes.
IMAX US health and fitness industry indoor cycling studio giant screen
IMAX has applied for a permit to open an indoor cycling studio Credit: IMAX Corporation
Entertainment technology company, IMAX Corporation, which specialises in creating immersive, large-screen 3D and 4D cinematic experiences, is moving into the US health and fitness industry. The company has applied for a permit to open an indoor cycling studio in Brooklyn, New York, which will be fitted out with a giant screen. “The gym would consist of tiered rows of stationary bikes which would face the screen, which would play original
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