Hotelier Eric Toren reveals Amsterdam hotel designed with 'unprecedented luxury'
Dutch hotelier Eric Toren and designers Wim van de Oudeweetering and Cris van Amsterdam are collaborating on a boutique hotel in Amsterdam they claim will offer a level of luxury that is “unprecedented in the Netherlands.”
Hotel TwentySeven has been created within the city’s early 20th century Royal Industrial Club building, located opposite the palace in Dam Square. It will open at the end of October.
The designers have created 16 soundproofed suites, ranging from 45sq m (484sq ft) to 219sq m (2,300sq ft) in size. The largest contains three bedrooms, three bathrooms, three Jacuzzis and a large private terrace. Each room will have handmade silk carpets, marble bathrooms and mosaic touch screens for personalised mood lighting and atmospheric settings.
Other design flourishes include a grandiose hand-blown glass light sculpture chandelier, plummeting four storeys from the skylight of the atrium through the centre of the hotel.
According to Toren, “every inch, every surface and every corner of the lavish interior of the hotel is ordained with the richest, finest and most surreal design and atmosphere.”
“TwentySeven is so much more than just a hotel,” he said. “We’re creating a dream environment. No expense has been spared. There are details that no other hotel has. The word is spreading quickly throughout Europe, and soon will spread around the world.”
The hotel will offer services including private butlers, personal assistants, personal shoppers and personal trainers.
Two star Michelin chef Pascal Jalhay is running the restaurant, and sommelier Lendl Mijnhijme is the hotel’s wine director.
Hotel TwentySeven is the latest in a series of hospitality projects opening in Amsterdam’s classic buildings. A W Hotel recently opened in the city’s oldest bank building, designer Jacu Strauss has converted 25 interlinked canal house buildings into the Pulitzer Amsterdam Hotel,
and Studio Proof recently revamped Amsterdam’s famous Grand Hotel Krasnapolsky to evoke the atmosphere and stylistic flourishes of the 1920s.
Eric Toren Amsterdam the Netherlands Wim van de Oudeweetering Cris van Amsterdam Hotel TwentySeven Dam Square designOMA hired to convert Amsterdam prison into civic and cultural realm
Building or valley? Construction begins on MVRDV's green-topped Amsterdam leisure complex
Joint venture acquires OMA's huge stacked Amsterdam hotel
HollandWorld secures developer and expands proposal to include hotels district
Dutch exhibition celebrates influential interior designs of the Amsterdam School movement
Phase one renovations completed at quirky Pulitzer Amsterdam hotel
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming. The latest addition, Oberon, extends the visitor experience beyond the gallery, reflecting a growing trend for museums to become all-day destinations.
The New Museum in New York has entered a new chapter with the completion of a major
David Rockwell creates immersive magic destination, The Hand and The Eye
Montana Heritage Center by Cushing Terrell opens after US$107 million investment
Universal launches new theme park model with Kids Resort
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Great Barrier Reef attraction set for AU$180 million reinvention
Fairmont Cheshire, The Mere, has architecture by Leach Rhodes Walker and interiors by Bergman Design House.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Anasa Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres




















