Technogym
Technogym
Technogym

'Vagueness should be killed': MVRDV's Winy Maas calls for more clarity in architecture

MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work.

Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture.

“I think every project should be so radical and clear that it shows what it wants to add to the world and how it can improve it,” he said, in reply to a question on how architects can contribute to a better planet. “This is for both large and small projects – it’s something we all have to try out.”

Maas praised architecture which “is clear enough for the whole world to understand what you’re doing”.

“I’m happy with The Stair,” he added, referencing MVRDV’s recent Rotterdam project in which a giant 180-step staircase was installed in the city to mark the rebuilding efforts since it was largely destroyed in World War II.

“It just opened and I was surprised how many people took the gesture [the way it was intended]. I mean, it's a stupid, simple stair, but in no time 100,000 people had used it. That touched me personally and encouraged me to advertise for this activated ‘action architecture’ – architecture that wants to clearly show its intentions in the most direct and fantastic way.”

MVRDV have certainly embraced clarity with their latest project – a completely transparent glass Infinity Kitchen that has been unveiled at this year’s Biennale.

MVRDV  Winy Maas  architecture  design  Venice architecture biennale  urbanism  The Stair  Rotterdam  Infinity Kithchen 
Related stories
01 Jun 2016

Will MVRDV's transparent Infinity Kitchen revolutionise restaurant design?

04 May 2016

MVRDV turn traditional buildings inside out for green-lit Zaanstad Cultural Cluster

29 Apr 2016

MVRDV's spiky Danish Museum of Rock opens in Roskilde

13 Apr 2016

EXCLUSIVE: MVRDV founders speak to CLAD about the importance of leisure architecture

07 Apr 2016

MVRDV create towering public staircase to celebrate Rotterdam's reconstruction and revival

16 Feb 2016

MVRDV unveil Beijing leisure hub with an ever-changing façade

21 Dec 2015

Work begins on Seoul's verdant park in the sky

16 Nov 2015

Abandoned shopping mall will be flooded to create a lagoon for Tainan, Taiwan

09 Nov 2015

MVRDV strike again: Dutch innovators reveal public art depot which takes visitors 'behind closed doors' to enjoy unexhibited works

16 Oct 2015

MVRDV completes striking Amsterdam tennis clubhouse

MVRDV co-founder Winy Maas has said architects should do more to instil clarity and purpose into their work. Speaking during the Next Creation forum on urbanism and the development of cities in China at the Venice Architecture Biennale, Maas called for “vagueness to be killed” in architecture. “I think every project should be so radical and clear that it shows what it wants to add to the world and how
CLD,ARC,DES,PHR
Winy Maas has called for 'activated, action' architecture which has a clear purpose / Charles William Pelletier
More news
News stories: 1 - 30 of 7782     
 
 
 
News stories: 1 - 30 of 7782     
 
 
 
company profile
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ experience in ultra-low temperature equipment. A 28-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
As well as the National Stadium, the Singapore Sports Hub features the OCBC Arenas and Aquatic Centre
"Farrells delivered a streamlined, zinc-clad structure that looks like the snout of a dolphin when viewed from one of the many high-rise apartment towers that overlook it"

Why shouldn’t sports facilities be beautiful? Across Asia, architects are creating landmark buildings for the public, discovers Christopher de Wolf

The pier will house a 2.
"Thomas Heatherwick has a long relationship with Bombay Sapphire"

With a long-standing relationship, Thomas Heatherwick and Bombay Sapphire had a shared vision for the gin maker’s new attraction. We find out how they worked together to create this unique project

Feature: The exciting new materials shaping the built environment
"Curiosity drives us and I think we all have a little bit of the geek within us"

The innovative new materials shaping the future of architecture

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Espai Barça will feature a range of retail, food and beverage and social areas; Camp Nou's capacity will be increased to around 105,000 people
"Whatever your allegiances, you have to admit that no football club has a brand quite like FC Barcelona. "

FC Barcelona is taking on its rivals with its ambitious €600m expansion project Kim Megson speaks to the architects involved

2050 M Street
Prince-Ramus was the founding partner of OMA New York, before rebranding the firm as REX in 2006
"If there are many possible solutions, we choose the one that is most beautiful"

Rem Koolhaas’ protege on the challenges of designing a truly flexible arts centre for Ground Zero

Bruno was designed by Demian Repucci Design
Susan Ungaro has been president of the James Beard Foundation since 2006;
"It was a truly one of a kind look"

On the winners of the James Beard Foundation's Outstanding Restaurant Design Awards

features
Moby believes public spaces 
should be designed to make 
people feel happy and comfortable
"Comfort is not always photogenic"

Architects must not forget the people who use their buildings

The Ian Schrager Company designed the “provocative and flamboyant” interiors
The hotelier said his ambition is ‘to upset the status quo’
"Everyone deserves a one-of-a-kind experience that lifts their spirits and makes their heart beat faster"

On upsetting the status quo with his latest hotel

Equinox Westlake Village in Thousand Oaks, California features an Olympic-sized pool
Aaron Richter worked for Starwood and Ian Schrager before joining Equinox in 2008
"We’ve been working on the hotel concept for about three years now, and it’s almost ready to reveal."

As high end fitness chain Equinox prepares to enter the hotel market, its VP of design sets out his plans

cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym