Hard Rock returns to its roots with plans for London hotel
by Jane Kitchen | 21 Jun 2016
The 900-room hotel is a conversion of the existing Cumberland Hotel, and is scheduled for completion in 2018
Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.
The 900-room hotel is a conversion of the existing Cumberland Hotel, and is scheduled for completion in 2018. It will include the brand’s Rock Spa, which features a concept based around signature music-infused spa treatments, Rhythm and Motion, that utilise amplified vibrations, pressures and patterns.
Architects and contractors for the project have not yet been decided.
Located near the original Hard Rock Cafe, the music-inspired hotel will also include a vast lobby with live music, an on-site Hard Rock Cafe, a Rock Shop and a speakeasy. It will feature curated memorabilia displays as well as a memorabilia vault within, housing some of the brand’s 80,000 historical pieces.
The spa will feature the Rhythm and Motion programme, in which bass vibrations ripple through the massage table and treble beats come from above, allowing therapists to synchronise their movements with a curated playlist.
“From our foundation in 1971 with the opening of the first Hard Rock Cafe in London, to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand,” said Hamish Dodds, CEO at Hard Rock International.
“We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary music city that brought the greatest styles of rock to the world stage.”
Hard Rock has more than ten hotel projects in the works, including locations in New York, Atlanta and Berlin’s Checkpoint Charlie.
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Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane. The 900-room hotel is a conversion of the existing Cumberland Hotel, and is scheduled for completion in 2018. It will include the brand’s Rock Spa, which features a concept based around signature music-infused spa treatments,
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