Universal Orlando's new Harry Potter attraction draws thousands on opening day

The highly anticipated Wizarding World of Harry Potter: Diagon Alley opened to the public yesterday (8 July) with fans of the Potter brand turning out in droves to explore Universal Orlando Resort Florida’s new attraction.

Thousands showed up to explore the area, which includes its signature attraction, Harry Potter and the Escape from Gringotts.

Such was visitor demand that queue times for the new Gringotts ride exceeded five hours. Some technical problems meant the ride was down sporadically on the day though there were no major faults. The ride is a 3D attraction, with a roller coaster car that tilts and weaves in tandem with the action on screen.

The area recreates the set seen in the Potter movies to minute detail, with shops and the Leaky Cauldron pub featured in JK Rowling's books and new "enchanted" wands that make things move or light up on command.

The Potter theme is now set across both of Universal’s theme parks in Orlando, with a Hogwarts Express train taking guests (with a two-park ticket) from the wizard shopping district, where Harry Potter buys his school supplies, to Hogsmeade that opened in 2010 at the nearby Islands of Adventure park.

The new attraction is a joint project between Universal Orlando Resort and Warner Bros. Entertainment. Equal in size to the Islands of Adventure Potter site, creation of Diagon Alley has involved thousands of designers, artisans and engineers, while architects were sent on several research trips to London to assist the reconstruction of Kings Cross.

Despite the film franchise ending in 2011, demand for Potter have shown no sign of slowing and rumours are afoot that the latest attraction could soon be followed by themed attractions based around the Potter spin off Fantastical Beasts and Where to Find Them.

Related stories
01 Jun 2014

Warner Bros may develop Harry Potter spin-off

22 Apr 2014

July opening for Universal Japan’s Harry Potter world

10 Apr 2014

Harry Potter to cast spell over Germany with attraction debut

27 Jan 2014

Universal unveils magic behind latest Harry Potter attraction

18 May 2012

Universal Studios Japan to develop Harry Potter attraction

The highly anticipated Wizarding World of Harry Potter: Diagon Alley opened to the public yesterday (8 July) with fans of the Potter brand turning out in droves to explore Universal Orlando Resort Florida’s new attraction. Thousands showed up to explore the area, which includes its signature attraction, Harry Potter and the Escape from Gringotts. Such was visitor demand that queue times for the new Gringotts ride exceeded five hours. Some
TAW,VAT
Potter fans flocked to the opening of the new attraction / Universal Orlando
More news
News stories: 1 - 30 of 8036     
 
 
 
News stories: 1 - 30 of 8036     
 
 
 
company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The project reimagines neglected land as a new green urban district
"Culture is the beating heart of this project"

Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres

Timber was chosen for its sustainable qualities and historical importance
"In Indigenous culture, it’s more important to understand where you come from than what you do for a living"

The Vancouver Art Gallery architect tells us about his mission to bring together Western knowledge and Indigenous ways of knowing

cladkit product news
Effe introduces sauna and hammam collection Baluar by Patricia Urquiola
The system uses heat-treated lime wood cladding, available in either a dark or light tone
Helen Andrews
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed by architect and designer Patricia ...
Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
Megan Whitby
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a ...
Porada launch retro-inspired coffee table
Porada's new Enook Brillo coffee table
Magali Robathan
Maurizio Marconato and Terry Zappa have created the Enook Brillo coffee table for Italian design studio Porada – a retro-inspired design ...
cladkit product news
LivinGlobe introduces redesigned adaptable Vidarium
LivinGlobe can install ultra short throw projections or premium LED panels, as well as the surround sound system and video server
Helen Andrews
Founded more than 10 years ago, LivinGlobe was one of the first companies in the immersive wellness space with its ...
TouchWood Play designs new kids’ club for Dubai’s Zuhha Island
The new club aims to connect children with nature
Magali Robathan
Bespoke play environment design and manufacturer TouchWood Play has announced that it is responsible for the creation of a new Kids’ ...
New Balera collection embeds lighting in 
tiled feature walls
Studiotamat has teamed up with Ariana de Luca to create the Balera range
Magali Robathan
The new Balera Collection sees design studio Studiotamat team up with ceramic artist Arianna De Luca and lighting designer Ninefifty ...
cladkit product news
Heatherwick Studio and lighting brand Tala collaborate to create sleep light called Wake
Wake is crafted from hand-spun ceramic and pressed glass, behind which a gentle light emanates to improve sleep routines and wellbeing
Helen Andrews
Design firm Heatherwick Studio and British lighting brand Tala have teamed up to create a sleep light called Wake. The ...
Lucas Zito aims to show 3D printed lamps can be timeless design objects
Lucas Zito’s practice specialises in the design of lights through 3D printing
Magali Robathan
A collection of lighting from Paris-based designer Lucas Zito aims to reframe the idea of 3D printed objects as cheap ...
OpenSeed launches private multisensory Iris Meditation Pod
The Iris Pod features vibro-acoustic technology, aromatherapy, light therapy, music, guided meditations and soundscapes
Helen Andrews
OpenSeed has launched its multisensory Iris Meditation Pod, designed in collaboration with Fuseproject – a design and innovation company founded ...
x
Sign up with CLAD for regular news updates