Union Hanover plans 220-bedroom boutique hotel for London's Stratford City
Hotel developer Union Hanover has revealed plans to create a 220-room hotel in Stratford City London's International Quarter, based around the design principles of New York’s meatpacking district.
Union had originally intended to create a hotel development at the east London site in partnership with Starboard Hotels, but has now bought its partner out to hasten progress of the new development.
The developer plans to operate the new £70m (US$120m, €88.1m) Penny Brook Hotel – near to the site of the London Olympics – under its NOHO hospitality brand.
As well as its 220 bedrooms, the hotel is to feature a rooftop bar and a restaurant that runs over two levels. Other features include 15,000sq ft (1,393sq m) of events space and the chance for people to engage with a pop-up food market at the site.
“This a hugely exciting opportunity for us. We believe that we can create a New York-inspired boutique hotel that will inject a real buzz into Stratford which has unrivalled access to the City, West End and Canary Wharf,” said Hanover’s managing director Eric Jafari.
“We are in talks with a number of high-end restaurant operators and have a number of creative initiatives which will ensure this will offer a unique hospitality experience.”
Hanover and its funding partner EquityBridge Asset Management recently agreed on a development partnership with Aparthotels Adagio, which will now operate two of its hotels in the capital.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming. The latest addition, Oberon, extends the visitor experience beyond the gallery, reflecting a growing trend for museums to become all-day destinations.
The New Museum in New York has entered a new chapter with the completion of a major
David Rockwell creates immersive magic destination, The Hand and The Eye
Montana Heritage Center by Cushing Terrell opens after US$107 million investment
Universal launches new theme park model with Kids Resort
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Great Barrier Reef attraction set for AU$180 million reinvention
Fairmont Cheshire, The Mere, has architecture by Leach Rhodes Walker and interiors by Bergman Design House.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Anasa Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the



















