Technogym
Technogym
Technogym

Therme Group invests in experiential art company Superblue

Global wellbeing organisation Therme Group has become a strategic investor in experiental art company Superblue.

The investment has been made through the group's Therme Art arm and will see the group provide expertise and resources to Superblue in order to advance their "aligned visions" for the realisation of interactive experiences that foster social awareness, exchange, and impact.

Featuring long-term installations, Superblue's experiential art centres are specifically conceived for the presentation of large-scale works that make visitors active parts of the art itself.

Through their work, Superblue artists encourage engagement with some of societies' most pressing issues and provoke people to find "new ways of understanding" themselves and their symbiotic relationship to each other and the world.

According to Mikolaj Sekutowicz, CEO of Therme Art, the collaboration with Superblue fits in with Therme Group's vision to create the world’s most advanced wellbeing resorts, achieved by "harnessing the complex interplay of nature, technology, and culture".

Sekutowicz said: “Therme Art was founded to put culture at the very heart of Therme Group’s new urban development strategy.

"There is an urgent need to reimagine our cities across social, economic, and environmental dimensions.

"Culture is a key factor in this. Within the art community, Superblue empowers the most creative people in our society to realise ground-breaking projects which reflect the much-needed shift from an economy based solely on transactions to an economy of cultural experiences that foster mental and physical wellbeing."

He added that, in the future, the concept of immersive digital art experiences will form part of Therme Group’s portfolio and will be made available in its wellbeing resorts.

The Superblue collaboration comes just months after Therme Group announced it had signed a deal with strategic food, hospitality and tech consultancy, Russell Partnership Collection (RPC), to create a new joint venture called Therme RPC.

Therme RPC will deliver food and nutrition strategies across all Therme Group wellbeing resorts worldwide, including the £250m (US$333m, €274.3m) Therme Manchester wellbeing resort, on track to open in 2023.

In 2020, Therme Group received approval to build a £250mn wellbeing resort in Manchester, Therme Group and revealed plans to develop and expand its concept in other major UK cities.

Therme Group  Superblue  wellness 
Related stories
15 Dec 2020

Therme Group partners with Russell Partnership Collection to offer wellbeing food experiences

03 Aug 2020

Therme Group announces development plans to roll out wellbeing resorts across UK

30 Jun 2020

Thermal project set to ‘redefine city wellbeing’ on track for 2023 opening

Global wellbeing organisation Therme Group has become a strategic investor in experiental art company Superblue. The investment has been made through the group's Therme Art arm and will see the group provide expertise and resources to Superblue in order to advance their "aligned visions" for the realisation of interactive experiences that foster social awareness, exchange, and impact. Featuring long-term installations, Superblue's experiential art centres are specifically conceived for the presentation
SAB,VAT,AAC,SAM
Superblue's experiential art centres make visitors active parts of the art / Superblue/Therme Art
More news
News stories: 1 - 30 of 7680     
 
 
 
News stories: 1 - 30 of 7680     
 
 
 
company profile
Company profile: SPARCSTUDIO
Sparcstudio offers a bespoke and comprehensive design service with real attention to detail. Logical and inspiring space planning forms the bedrock of all Sparcstudio projects.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Reclaimed oak floorboards have been used throughout
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

Houston’s Memorial Park is being restored following hurricane damage
Thomas Woltz
"I am very proud of stewarding the largest public space to be built in Manhattan in a century"

The Wall Street Journal’s Design Innovator of the Year on designing the gardens at Hudson Yards and looking to the Native Americans for ideas on how to create a resilient future

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

The International Spy Museum is RSHP’s first cultural building in the US
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Scott and Tracy Lee met while working on Calistoga Ranch, US
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

Extreme Climates: Into the wild
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym