Ritz-Carlton launches ‘Impact Experiences’
by Jane Kitchen | 27 May 2016
The programme, dubbed Impact Experiences, hopes to foster collaboration and a sense of accomplishment in guests, and enable them to feel personally connected to the local community
The Ritz-Carlton Hotel Company has launched a new programme that offers guests the opportunity to participate in socially responsible activities designed to have an impact on the destination.
The programme, dubbed Impact Experiences, hopes to foster collaboration and a sense of accomplishment in guests, and enable them to feel personally connected to the local community.
Examples include planting endangered native species of trees in Dubai; building bird nests for migrating rare bird species at the Futian Mangrove Natural Reserve Area in Shenzhen, China; or working on a heritage organic farm in Arizona.
“We are proud to make Impact Experiences available at every one of our hotels around the world to provide our guests with an option to address local social and environmental issues,” said Herve Humler, president and chief operations officer of The Ritz-Carlton. “Impact Experiences have the power through coordinated efforts and volume to be a significant force for good.”
Ritz-Carlton community experiences
The Ritz-Carlton Hotel Company has launched a new programme that offers guests the opportunity to participate in socially responsible activities designed to have an impact on the destination. The programme, dubbed Impact Experiences, hopes to foster collaboration and a sense of accomplishment in guests, and enable them to feel personally connected to the local community. Examples include planting endangered native species of trees in Dubai; building bird nests for migrating
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"Culture is the beating heart of this project"
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
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