New York subway station taken over by pop-up comedy spa prank
A New York-based comedic prank collective known for causing public chaos and joy has set up an unauthorised pop-up spa on the NQR platform of the 34th Street subway station in Manhattan.
The New York underground subway system can reach sweltering temperatures of 95°F (35°C) due, in part, to the heat generated by air conditioning units that only cool the interior of the subway cars.
Thus Charlie Todd, the founder of the prank initiative called Improv Everywhere, invited a dozen actors to stage a spa at the station for one hour. Dressed in towels, the cast made inconspicuous magnets to cover the “St” part of the station’s name, 34 St, to read 34 Spa. Decorating the pop-up spa was easy as the existing brown wooden benches already resembled sauna seating. Rocks were added to the layout along with a bucket of water and a ladle. The ‘steamroom’ consisted of a teak platform surrounded by four people with spray bottles of water, providing water mist for subway riders for anyone who wanted to cool down.
Lemon and mint-infused water was on offer for onlookers, in addition to hot stone massage – provided by an actor with no training at all.
The 1995 art installation on this platform – REACH: New York by Christopher Janney – allows passengers to create music by waving their hands in front of sensors. The music the installation provides contains wind chimes and bird noises, similar to the relaxing music often heard at a spa.
As big believers in ‘organised fun’ the group has carried out more than 100 ‘missions’ featuring tens of thousands of ‘undercover agents’ (performers). The group’s website sums it up: “Our missions are a fun source of entertainment for the participants, those who happen to see us live and those who watch our videos. We’re out to prove that a prank doesn’t have to involve humiliation or embarrassment; it can simply be about making someone laugh, smile, or stop to notice the world around them.”
Todd founded the movement in 2001 when he and his friends pretended he was the musician Ben Folds. He spent three hours in a bar as ‘Ben Folds,’ signing autographs, posing for photos and enjoying complimentary drinks. As a comedian and an actor, this experience provided the foundation for his idea to stage his own creative pranks in public places.
Spa meets music trend: Welsh festival Green Man latest to embrace wellness offerings
Chateau Saint-Martin & Spa to host yogic pop-up by Ananda
Pop Up Kids Spa to return to Shanti Maurice resort
FEATURE: Trends – Brief encounters
FEATURE: Pop-up leisure – The pop-up proposition
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming. The latest addition, Oberon, extends the visitor experience beyond the gallery, reflecting a growing trend for museums to become all-day destinations.
The New Museum in New York has entered a new chapter with the completion of a major
David Rockwell creates immersive magic destination, The Hand and The Eye
Montana Heritage Center by Cushing Terrell opens after US$107 million investment
Universal launches new theme park model with Kids Resort
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Great Barrier Reef attraction set for AU$180 million reinvention
Fairmont Cheshire, The Mere, has architecture by Leach Rhodes Walker and interiors by Bergman Design House.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Anasa Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the




















