Lanserhof has its eye on the UK market
by Rebecca Barnes | 10 Apr 2017
In the latest issue of Spa Business, Lanserhof’s CMO Nils Behrens revealed that the UK was next on their expansion hit list, adding to their existing portfolio of clinics in Lans, Austria; Tegernsee and Medicum in Germany, and the forthcoming location in Sylt, Germany.
“The future of Lanserhof is to have more sites around the world, so we are always looking ahead,” explained Behrens.
Behrens revealed that UK guests currently represent the third biggest nationality after Germany and Switzerland at their resorts.
“Our primary goal is to have a spa in the UK, which is the fastest-growing market in Europe,” he continued. “It makes sense to open here, especially because of Brexit. If we want to be the leading medical spa brand in the world, we need to be in the UK.”
The brand will be searching for two kinds of location; an urban health centre in one of the best areas of London, and a resort not more than one hour from London.
Speaking about potential treatment programmes, Behrens confirmed that while the Lans Med Basic Programme will always be the core offer, they will analyse the needs of the UK market in order to adapt and expand as required.
Behrens also said that existing employees will be sent to the new location, “to bring the spirit of Lanserhof to the UK market.”
Lanserhof Nils Behren spa medical Germany Lans Sylt Tegernsee expansion05 Apr 2017
€100m Lanserhof medical spa to open in the ‘Hamptons of Germany’
17 Feb 2017
Health hotel Lanserhof Lans undergoes luxury renovations and expansion
In the latest issue of Spa Business, Lanserhof’s CMO Nils Behrens revealed that the UK was next on their expansion hit list, adding to their existing portfolio of clinics in Lans, Austria; Tegernsee and Medicum in Germany, and the forthcoming location in Sylt, Germany. “The future of Lanserhof is to have more sites around the world, so we are always looking ahead,” explained Behrens. Behrens revealed that UK guests currently
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