Julia Klim announces Equinox Circle loyalty programme
Lifestyle brand, Equinox has signed a deal with eight high-end consumer brands to create a new loyalty programme of benefits for members.
Called Equinox Circle, the initiative is the brainchild of Julia Klim, VP of strategic partnerships and business development for the high-end fitness company.
Each of the eight partners will deliver unique offers to Equinox members in a move designed to add value to their membership, which can cost up to £250 in the UK and between US$170 and US$290 in the US.
The curated collection of luxury brand partners is spread across lifestyle, nutrition, fashion, travel, and entertainment.
The brands are shoe and fashion retailed StockX; luxury watch marketplace Bezel; private helicopter and seaplane company Blade; wearable tech firm Oura; restaurant booking platform Dorsia; members-only boutique travel agency Indagare; meal delivery service Provenance; and supplements specialist Thorne.
Existing Equinox partners and deals include American Express, Google TV, Hyperice and Break the Love.
Klim, who has been with Equinox since 2019, said: "Equinox has over 30 years experience engaging with and building a community of members who are in constant pursuit of elevating their lifestyle.
"From nutrition and supplements to travel and fashion, members often look to us for guidance.
"These conversations were the catalyst to developing this highly curated offering, and doing so in a way that only Equinox can."
More widely, Klim is working to build a strategic partnerships arm for the business through Web3 and ‘reimagining the role of health and wellness in fashion and culture through partnerships is fashion, beauty, travel, healthcare, data and wellness.’
Equinox Group has a portfolio of wellness brands with 300 properties globally, including Equinox Fitness, Equinox Hotels, SoulCycle, Blink Fitness, Equinox Media, Pure Yoga, Furthermore and Precision Run.
It also launched E by Equinox, a high-end, customised wellness offering which functions out of two clubs – in London and New York.
The company’s Equinox+ App gives access to on-demand workouts, recovery and mental health support from Equinox, SoulCycle, Solidcore, TB12, Pure Yoga, Precision Run and HeadStrong.
Equinox Julia KlimEquinox suspends member sign-ups in controversial new year membership campaign
Equinox launches outdoor gym concept
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
BrunelloCucinelli has madehisfortune from cashmere and has used hiswealthto restoreandrevive theItalian hamlet he callshome. Wefindout more