Technogym
Technogym
Technogym

Exclusive: Equinox reveals hotel spa plans

by Jane Kitchen | 14 Sep 2017

High-end health club operator Equinox has revealed the central role spas will play as it ventures into the world of hotels.

The company plans to enter the hotel space with a location opening in New York City’s Hudson Yards in 2019, which is set to have a major spa component. Many more hotels are set to follow – with up to 50 in the pipeline – and Spa Business has learnt that all will focus on movement and health, and all will have spas.

In an exclusive interview, Amanda Al-Masri, Equinox’s vice president of spa services, said that those spas will focus on the “regeneration aspect of high-performance living.”

She continued: “As in every aspect of our business, spa relies heavily on innovation, technology and expertise in our field, rather than relying on traditional expectations of what a spa should look like. Add in world-class service, design and facilities, and we feel confident that the hotel spas will stand alone in each market we enter.”

The hotels – which will be located in US urban markets and other gateway cities, including London – will also offer healthy food that’s tailored to the workout and travel regime of the guest, and will aim to maximise sleep quality by removing disruptors such as light pollution and noise. The target guest is one who already embraces a healthy lifestyle.

“The goal is to create the sense of community, personalisation and style we’re known for in our clubs, reinvisioned in a new, luxury-driven environment,” explained Al-Masri. “We want to raise the bar on what a hotel experience should feel like, and evolve the idea of travel as something that can fit seamlessly into a healthy lifestyle.”

For the Hudson Yards hotel, Equinox is working with designers Yabu Pushelberg to create a design concept rooted in a modern industrial aesthetic, with structural and mechanical systems left exposed.

Conceived as an entirely new hotel experience that meets the needs of the high-performance traveller, Yabu Pushelberg is tasked with creating a “modern haven for life maximisation.”

“The Equinox brand lives at the intersection of substance and style, and Equinox Hotels will evolve this concept, merging substance and style with impeccable service,” said Al-Masri. “Equinox Hotels is where the science of fitness meets the art of travel.”

To read the full interview with Al Masri in the latest issue of Spa Business, click here.

Equinox  Amanda Al-Masri  spa  hotel  fitness  wellness travel  new york  hudson yards 
Related stories
20 Jan 2017

Amanda Al-Masri to head up Equinox’s spa division

01 Aug 2016

Exclusive: Equinox vice-president Aaron Richter tells CLAD about company's ambitious new fitness-focused hotel brand

FEATURE: Interview – Amanda Al-Masri - Vice president of spa services – Equinox

High-end health club operator Equinox has revealed the central role spas will play as it ventures into the world of hotels. The company plans to enter the hotel space with a location opening in New York City’s Hudson Yards in 2019, which is set to have a major spa component. Many more hotels are set to follow – with up to 50 in the pipeline – and Spa Business has
SAB,CPW,CAS,HHR,HOT,PHR
Amanda Al-Masri, Equinox’s vice president of spa services, said that Equinox hotel spas will focus on the 'regeneration aspect of high-performance living'
More news
News stories: 1 - 30 of 7771     
 
 
 
News stories: 1 - 30 of 7771     
 
 
 
company profile
Company profile: bbspa_Group
In an extremely competitive world where clients have ever increasing demands, creating a successful wellness and spa project is more and more complex. To help you differentiate yourself and protect your investments, we founded bbspa_Group, a global consulting company dedicated to wellness and spa projects, which puts the focus on your success.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The tower features a ‘pixelated’ exterior and a series of dramatic cantilevering terraces
According to Ole Scheeren, the best buildings are the ones that tell us stories
"Economic value can be achieved by a sense of generosity towards the public domain"

The architect behind Beijing’s CCTV Headquarters and the Taipei Performing Arts Center talks form, fiction and fantasy with Kim Megson

Rockwell Group were responsible for the interior design of EMC2 in Chicago
"Millennials are investing more in experiences versus physical things"

How millennial travellers are transforming hotel design

A winding ramp allows visitors and residents to ascend from ground level through rich vegetation
Mary Bowman studied at the University of Virginia and the Architectural Association
"Marina One was quite special in the degree of integration between the landscaping and architecture "

The Gustafson Porter + Bowman partner on the landscape projects changing the face of our cities

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Collaboration is at the heart of NBW’s working practices
Thomas Woltz
"I am very proud of stewarding the largest public space to be built in Manhattan in a century"

The Wall Street Journal’s Design Innovator of the Year on designing the gardens at Hudson Yards and looking to the Native Americans for ideas on how to create a resilient future

It is a popular resort, but as it has little in the way of accommodation, most skiers go for the day.
"People very much believe in the community of Summit and so investing in continuing and empowering that community was the logical next step"

In Utah, a bunch of hip entrepreneurs are creating a crowdfunded ski resort with art and creativity at its heart

features
Jakob Lange
"I was screaming out loud – it was impossible to hold back. This was something that had never been done before."

Head of BIG Ideas shares the latest on Virgin Hyperloop One

The rooms, which were previously uniform in appearance, now each have their own identity
Jacu Strauss acted as creative director on the restoration of the hotel
"We were able to start from scratch and have the hotel create its own brand identity"

As the Pulizter Amsterdam is relaunched, creative director Jacu Strauss talks about working in a UNESCO World Heritage location

cladkit product news
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym