Disney working on immersive fitness app to get kids active
Disney and Creative England have named Liverpool-based tech firm Citrus Suite as the winner of an £80,000 development fund to create an app that inspires families to lead healthier lifestyles.
Citrus saw off competition from two other challengers to seal the prize with its immersive fitness app prototype. The company will now work with Disney on an app that will promote positive behavioural changes and moderate physical activity targets (based on Public Health England guidelines) in a fun and engaging way.
“We saw this competition as a great opportunity to work with Disney, which has a long-standing global commitment to healthy living,” said Chris Morland, CEO of Citrus Suite.
“Partnering with Disney will give us the chance to let our creativity shine, while accessing the best movie brand IP.”
Child inactivity is a growing problem, with modern lifestyles centred around screens and technology meaning the majority of youngsters are inactive. Last week, research found that 91 per cent of all 2-4 year olds are not hitting recommended exercise levels, prompting ukactive chief Steven Ward to suggest that prevalent devices such as iPhones and tablets should be harnessed to create active lifestyles for children.
The creation of a new app to encourage active lifestyles marks the latest step in Disney’s ongoing efforts to support public health. The company has partnered the government’s Change4Life public health programme for the past two years, working on the ‘10 minute shake up’ campaign. The initiative aims to encourage children to do 10-minute bursts of moderate to vigorous activity, inspired by Disney characters, throughout the day, in order to meet the recommended 60 minutes of daily physical activity children need.
Disney fitness app kids active Citrus Suite ukactive Steven WardUAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates