Corporate Wellness 2.0 report: wearable fitness gadgets among most popular rewards
– David Gould
Rising workplace stress among employees has led companies to increase their investment in incentives as rewards – with wearable fitness gadgets among the most popular corporate perks.
The finding comes from a new report by CR Worldwide. Called Corporate Wellness 2.0 – the report is based on data of 120 enterprises and more than 287,000 employees
It shows that overall, corporate spending on rewards and incentives is rising year-on-year, with the Asia Pacific region doubling its investment in rewards programmes.
UK enterprises have doubled their average spend on employee rewards over the past three years, while US companies are now spending an average of US$292,000 on employee rewards in 2019.
Gadgets such as fitness trackers, wearable tech and tablets are among the most popular rewards chosen by employees.
"Individuals are choosing corporate rewards that similarly demonstrate an increased awareness of mental health and wellbeing such as extra leisure time or health-related gadgets," the report says.
"Wearable fitness aids, such as Fitbits, were among the ten most popular corporate rewards across EMEA (including the UK) and the US in 2019."
According to David Gould, CEO of CR Worldwide, the increase in companies investing in rewards is a result of an evolving employment landscape.
"Large enterprises across the world are transforming their workplace benefits and brands in response to major changes in workforce demographics that are affecting recruitment, retention and productivity," he said.
"Rising stress, ill-health and skills shortages among a new generation of workers are stunting productivity, growth, wages and living standards.
"Younger workers are also more likely than previous generations to prioritise prospective employers’ values and their individual ability to make an impact over salary and status. This is causing big brands to lose out to start-ups in the talent race.
"The evolving profile of the modern employee is driving a parallel transformation in business travel, culture, benefits and workspaces.
"Evidence indicates that young workers are less financially oriented and more likely to distrust big businesses than previous generations. CR data reveals this is mirrored in a ‘transformation in workplace’ culture, with companies increasingly creating millennial-friendly ‘employer brands’ promoted through sustainable, healthy workplace wellbeing initiatives increasingly promoted through social media channels.
"Also, individuals are choosing more corporate rewards that benefit their personal wellbeing."
• To read the full report, click here.
Corporate Wellness wearable fitness gadgets CR Worldwide Fitbits tabletsCity of Portland signs up workforce on corporate wellness scheme
Workspace provider WeWork begins offering corporate wellness to users
You can now access Marriott’s TakeCare wellness scheme
Deloitte: corporate wellness offers 'huge opportunity' for fitness operators globally
FEATURE: Corporate wellness – Well at work
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres




















