Deloitte: corporate wellness offers 'huge opportunity' for fitness operators globally
– Concepción Iglesias
A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health and fitness operators a huge opportunity for revenue growth.
The Deloitte Corporate Wellness Report is based on a study of the corporate wellness industry at a global level.
It found that 78 per cent of employers were looking to invest in physical activity programmes in the next three years and that most of the current corporate wellness programmes include initiatives focused on promoting physical activity.
Among the existing programmes, on-site fitness classes and subsidies or discounts for off-site gym memberships are most popular. In the US, 70 per cent of corporations include these practices within their wellness strategy in 2018.
Companies stated that their top three priorities for developing a wellness programme were to improve performance and productivity, improve employee engagement and morale and to attract and retain employees.
According to Concepción Iglesias, Sports Leader of Deloitte Spain – which conducted the study – the sector presents huge scope for health and fitness operators.
"A rich opportunity exists within the corporate wellness market, where companies are investing in programmes to attract and retain employees, to promote healthy and active lifestyles," she said.
"These programmes are becoming increasingly popular and valuable to many corporations.
"The fitness industry is well-positioned to serve corporate clients, resulting in a win-win partnership. Companies gain an in-demand, widely appealing wellness programme, while health clubs benefit from incremental traffic and higher revenue."
Iglesias added that, for the majority of the companies surveyed, the level of success in a physical activity programme depends directly on the engagement of employees.
"The programmes that can help provide this ROI will be very valuable to these companies," she said.
"To increase the investment in physical activities, companies interviewed prefer a higher quality service with a lower price so that employees perceive greater value and more flexibility in programmes."
The study also revealed that many operators have recognised the opportunities presented by the market.
A total of 56 per cent of the fitness operators interviewed for the survey consider corporate wellness a "big opportunity" for growth, while a further 36 per cent indicated that it will help increase their total revenues.
Commenting on the report, Eamon Lloyd, head of partnerships at corporate fitness specialist Gympass, said: “The Deloitte Corporate Wellness Report shows an overwhelming 92% of operators consider corporate wellness to be a big opportunity for growth which bears out what we know from our conversations and relationships in the leisure industry.
“However, as the report also shows, we know that many operators fail to make initial contact with key corporate clients or maintain the high-level communication required to ensure the success of such programmes.
“There is no doubt that bridging the gap between fitness operators and corporations is the route to success.
“We have found that our experience has mirrored many of the findings in the Deloitte report and operators who have yet to decide to open their doors to corporate wellness programmes should now feel very confident in doing so."
• To download and read the full report, click here.
Deloitte Gympass corporate wellnessAn industry in its infancy: India has huge scope for fitness growth
Exclusive: Pure Gym pumps up corporate wellness presence with AXA partnership
FEATURE: Research – Growth factor
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
