Chester Zoo reports record attendances off the back of Channel 4 documentary series
Channel 4’s The Secret Life of the Zoo, a documentary focusing on the relationship between animals and their keepers at Chester Zoo in the UK, has proved a huge hit with the zoo reporting an upswing in attendance of around 20 per cent.
The new series – which is halfway through a six-episode run – uses a range of filming techniques to capture animal behaviour close up, also taking viewers behind the scenes to show not only the animals, but also the relationships they share with their keepers.
Jamie Christon, managing director at Chester Zoo, revealed to Attractions Management that visitor numbers for the February half-term-period were “unprecedented”, exceeding last year’s numbers by several thousand people each day.
“Last year was a record year for us,” said Christon. “But this year we’re seeing visitor numbers of around 8-9,000 a day compared to around 6-7,000 a day in 2015 – roughly a 20 per cent increase year-on-year.”
Last year, the zoo debuted its £40m (US$57.1m, €51.4m) Islands experience, which also helped contribute to the surge in visitor numbers.
“There’s a whole host of things which have contributed, Islands for example,” said Christon. “But lots and lots of visitors in the park are talking about the TV programme.
“We’ve kept our social presence up too with all five of our PR team tweeting during the episodes,” he added. “We trended number one in the UK on Twitter in the first week and we’ve been up in the top 10 in week two and three. We’ve also been inviting keepers who have been on the programme to do live Q&As on Twitter when the programme finishes, which has really boosted our presence.”
Christon added that he was hopeful for a second series, adding that the zoo would soon be entering discussions with Channel 4 and producer Blast to explore the possibility.
An added bonus to the documentary is many of the zoo’s keepers have now become in-house celebrities, with people not only coming to see the animals but to meet the staff.
“Quite a few of our keepers have been stopped in public and people have been telling them they’ve seen them on TV,” said Christon. “It’s been great for the staff. They feel extremely proud of themselves and so they should be. It’s great for the zoo too, like an added layer for us.”
The Secret Life of the Zoo airs on Tuesdays at 8pm on Channel 4 in the UK. The show debuted on 2 February with the final episode airing on 8 March.
Chester Zoo The Secret Life of the Zoo Chester Zoo Islands Channel 4 Blast Jamie ChristonChester Zoo’s new 'primate playground' boasts vast network of climbing poles, ropes and rocks
Chester Zoo debuts Monsoon Forest in phase two of £40m Islands expansion
Exclusive: Chester Zoo reveals ambitious masterplan as it strives to become world's best
Chester Zoo's £40m development by Dan Pearlman recreates Indonesian island experience
Blow for Chester Zoo as 'Our Zoo' axed by the BBC
'Our Zoo' TV show worth £30m in PR to Chester Zoo, says MD
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres





















